Blog: Where you can learn from us.

Alison Milone
Higher EDU Expert
When you think back to the previous tribes that made up our population, what comes to mind? Most people think of strong ties that were expressed with allegiances to chieftains, stories shared over late-night fires and children ushered into adulthood through various rituals. Tribal members...
John Albin
SEO Guru
When you get a notice from Google saying that your website has unnatural links pointing to it, the search giant wants you to use the disavow tool to remove them. Sounds easy enough, right? Before you get ahead of yourself, it’s important to know that the disavow tool has some limitations. Knowing...
John Albin
SEO Guru
Whenever you read about content, one of the most frequent suggestions you’ll get is to produce content that is fresh and relevant. Most content writers heed this advice and create content that is updated regularly, pertains to their audience's needs and includes current facts and figures. This is a...
Alison Milone
Higher EDU Expert
With more than 350 million digital music players sold since 2001, there’s no doubt that you’ve seen these small devices all over campus. Students are in love with cutting-edge technology, and these are the perfect fit for an on-demand lifestyle. They’re small, compact and portable, so they can be...
Alison Milone
Higher EDU Expert
Diversity on college campuses matters to today’s students. It matters to minority students who are given more opportunities in the college setting than their ancestors were given, and it matters to white students who thrive in environments that are rewarding, challenging and diversified. Diversity...
Paul Schetelich
Design Manager
The customer experience and the user experience may be different, but they are strongly interrelated. The customer experience refers to the sum of all experiences a person has with your brand. From the content they read to the services they request to the finished product arriving at their door,...
Alison Milone
Higher EDU Expert
Savvy marketing is nothing new for colleges and universities that have always had new and exciting tricks up their sleeves. Whether it was the ultimate campus visit or a well-designed marketing package, colleges and universities have overcome their stiff competition by being on the front end of...
Pete Schauer
Digital Marketing Manager
There’s no denying the power of social media for brands; however, for every brand that experiences success, there are a dozen more that can’t seem to find any traction. So many brands fail on social media because they don’t know how to organically build communities without paying for “likes” and “...
John Albin
SEO Guru
In a world where instant gratification is the norm, it’s difficult for brands to develop insightful content that does more than just attract. In other words, brands are focusing way too much on generating leads and not enough on converting those leads into genuinely interested readers and engaged...
Pete Schauer
Digital Marketing Manager
Everyone loves a good startup story. Like the woman down the street who came from nothing but was able to turn her passion for baking into a successful business. Startup stories like these give the rest of us hope and inspiration that the same can happen in our own lives. They also remind us that...
Alison Milone
Higher EDU Expert
Ketchup and mustard. Bread and butter. Wine and cheese. What do all of these things have in common? They go together in pairs. One is better with the other because each one highlights the other’s strengths. And food isn’t the only area where pairs are common. We can go on and on with things that...
John Albin
SEO Guru
Local SEO is a key consideration for businesses that want to be found in the top listings of the local search results. Though they may sell products or services to customers all over the country or world, there is something powerful about capturing the local market. And many businesses do operate...
Alison Milone
Higher EDU Expert
It’s normal to feel flustered when trying to attract more students to your program. How can you connect with students and make them interested in your college or university? What types of programs are most advantageous? Should you be hosting meet-and-greet events to bring students closer to your...
John Albin
SEO Guru
SEO has changed significantly over the years, and some people have even gone as far as to say that it’s dead. Don’t underestimate the power of SEO, though, as it still plays a major role in how your website ranks. Old tactics that worked well in the past won’t do you any favors today, so it’s...
Pete Schauer
Digital Marketing Manager
Plenty of things are better when they’re bigger. The car you drive. The home you live in. The bed you sleep in. Your paycheck. But not everything is better. Many customers choose to purchase products from smaller companies because they prefer the one-on-one interaction. Some students opt for...
Paul Schetelich
Design Manager
If you cringe at the thought of handling web design on your own, you’re not alone. Though many people claim to know a thing or two about design, the truth is that most of this knowledge is very limited. Unless you went to school specifically for web design, it’s just too massive of a topic to be...
Mark Johnson
Lead Web Developer
The Internet of Things (IoT) is everywhere around us, yet few truly understand the impact it will have on every aspect of life. In terms of business, the marketing industry will be heavily impacted. And while the changes will certainly require many businesses to pivot and pursue new avenues for...
Alison Milone
Higher EDU Expert
Academic excellence, collaborative environment, top-notch programs, immersive experiences, experiential learning – what do each of these terms have in common? They’re all overused buzzwords in higher EDU. We’re all guilty of it, but how can we stop using them and start creating original content...
John Albin
SEO Guru
With a name like Mobilegeddon, Google’s last update had to be big. All the hype surrounding the mobile-friendly update sent many webmasters into a frenzy, particularly those who knew their mobile websites could probably be better. And with estimates that 40% of top websites could be affected by the...
Alison Milone
Higher EDU Expert
Enrollment for postsecondary institutions is on the decline, making colleges and universities work exceptionally hard to stay visible and relevant. With over 3,000 higher ed institutions in the U.S., there is no shortage of competition. The only option that schools have is to maintain a distinct...
John Albin
SEO Guru
Yes! You’ve made it to the first page of Google. It looks like your hard work and SEO strategy are finally paying off. But is that where the ranking battle ends? Once you’ve made it this far, do you still need SEO? The short answer is, “Yes.” Unfortunately, SEO is a never-ending race. Just because...
John Albin
SEO Guru
If you had to make a list of three people who know the most about you, who would it be? For most of us, it would include some combination of parents, spouses and best friends. After all, these are the people who spend the most time with us, have seen us through good and bad and perhaps even raised...
Alison Milone
Higher EDU Expert
Social listening refers to the process of monitoring digital media channels to see what people are saying. Brands use this information to influence consumers’ behavior; colleges and universities use it to improve student safety and enhance the quality of life on campus. Though not everyone is in...
Alison Milone
Higher EDU Expert
Your institution is the next big thing. You know it. We know it. But the ones who need to know it are students, and chances are, they aren’t sure where your college or university stands. With thousands of postsecondary institutions across the country all vying for attention, students get easily...
Pete Schauer
Digital Marketing Manager
As Plato says, “Wise men speak because they have something to say; fools because they have to say something.” This adage speaks to the overall goal of content marketing. It’s easy to blog frequently if what you’re saying isn’t intelligent, but is that really what’ll bring in frequent traffic?...
Alison Milone
Higher EDU Expert
School safety is a prime concern for parents, administrators and educators, but unfortunately, no school is perfect. In 2012, the CDC reported 749,200 nonfatal violent victimizations that occurred at school among 12 to 18 year olds. It’s not just students that  are affected, either. Nine percent of...
John Albin
SEO Guru
Panda Penalties, the bane of websites trying to climb the Google search engine rank everywhere. There are dozens of Panda Penalties, which are automatically given for bad website behavior. Google frequently updates Panda. In 2014, they issued a major overhaul of the algorithm, updating to version 4...
Alison Milone
Higher EDU Expert
It is fairly safe to say that due to the internet’s evolution, SEO has become one of the most misunderstood tools for website marketing. Misinformation and generalizations spread faster than a concrete understanding of the details. Despite being a bastion of higher education, colleges and...
Chris Delany
Marketing Guru
Raise your hand if you like to save money. Yeah, we do too. This is why many businesses rely on a series of digital analytics such as page views, organic visits and conversions to learn about what’s working for their audience. This isn’t a bad move by any means, but relying solely on digital...
Alison Milone
Higher EDU Expert
The college experience is closely tied to the young adult years. It’s the next step after high school, a launch into the real world and a time to develop connections and build a resume. Chances are, the majority of students walking on your campus are in their late teens and early 20s, so it makes...
Pete Schauer
Digital Marketing Manager
Another summer, another great giveaway! After the success of last year’s beach badge giveaway, SEMGeeks is rolling out another promotion! We’re giving away $1,000 worth of New Jersey beach badges to celebrate the start of Summer 2015. To learn more about beach badge prices in NJ, check out this...
Pete Schauer
Digital Marketing Manager
There’s always been debate over whether email marketing will lose its power and when this could happen. However, we’re here to tell you that it’s still a very important component of any digital marketing or lead generation strategy – and it will continue as such for the foreseeable future. However...
Chris Delany
Marketing Guru
Let’s not bother with the discussion of whether or not email automation works. It works. End of story. What keeps marketers in limbo is that many still think that email automation is only good for sending a welcome greeting or thank you note. Email automation is so much more than that, and once you...
Mark Johnson
Lead Web Developer
So your website is launched. Your digital marketing plan is in place and the web designer is on call to assist with new product campaigns. What if you want to embed a video or make some small changes? How do you know when to bring in the hired guns or to roll up your sleeves and do the hard work...
John Albin
SEO Guru
By now you know that Google is not one to share their secret sauce. They tend to keep the dates of upcoming algorithm updates quiet, even going so far as to launch one without warning. Google is also reluctant to give too much information on the signals they use for ranking websites. Yet back in...
Alison Milone
Higher EDU Expert
Are you getting the feeling that your college website is a bit boring these days? If visitors aren’t staying on your site for very long, or you’re failing to capture a lot of engagement, it’s very possible that your website needs a boost. Pictures are an effective way to achieve more engagement,...
Paul Schetelich
Design Manager
A good picture is worth a thousand words. So how many words are animations worth? Perhaps unsurprisingly, that question has been answered. According to insivia.com, a single minute of video pulls as much weight as 1.8 million words. Animation is an extremely powerful method of reaching your...
Pete Schauer
Digital Marketing Manager
While most marketers are very confident in their strategies and skills, the majority doesn’t take important factors like cognitive biases into mind when developing and designing landing pages. However, accounting for psychological factors like these will help to maximize conversions. Cognitive...
John Albin
SEO Guru
A major factor in driving conversions and increasing page views is the quality of the content. If it’s useful, interesting, and has a compelling call to action, it improves your rankings. If it’s generic, riddled with misspellings, and stuffed with keywords, it can hurt your rankings. Obviously,...
Mark Covert
PPC Expert
As Google’s algorithms change, content marketing becomes increasingly important. Blogs and website information need to be constantly improved to keep search engine results high. In 2009, Google announced 200 variables were used to determine search engine results. Today, that number is believed to...
John Albin
SEO Guru
Since the inception of marketing, ideas and intuition have driven the field. In the past, customer surveys were expensive to collect and often were not representative of the average consumer. Digital tools have made data easier to gather, and today, marketing is increasingly reliant on data. The...
Pete Schauer
Digital Marketing Manager
Contrary to what you might think, social media is not just a waste of time. It’s a very useful business tool, especially when it comes to increasing conversions on your website. With more than 12 million Americans checking their social media accounts multiple times daily, it makes it that much more...
Alison Milone
Higher EDU Expert
America is home to over 4,000 accredited institutions of higher learning. We’re passionate about our schools and the students that attend there because college is where young adults mature, fuel their curiosity, and learn new passions. As a nation based on growth and innovation, we look forward to...
Paul Schetelich
Design Manager
When creating a new B2B content marketing strategy, what does your agency focus most on? If you’re like many firms, you probably put written content first. Why? The content is the core of your marketing strategy. It’s what will grab your audiences’ attention, keep it there and entice them to come...
Alison Milone
Higher EDU Expert
We all like to think that it was just a few years ago that we walked down the graduation aisle at our respective college or university, but the years have a way of getting past us quickly. The people working in your administration office and developing your recruitment methods probably aren’t...
Pete Schauer
Digital Marketing Manager
Don’t you just hate it when you work hard to deliver a stellar blog post, only to find that a related post (that’s half as creative and informative as yours) gets triple the amount of likes and shares? This proves yet again that shareable content doesn’t have to be the best or most complete. There’...
Mark Covert
PPC Expert
As you give your marketing campaign a good hard look at the start of the New Year, you notice the things that are working successfully for your brand - and the things that aren’t. Yet just because a marketing tactic hasn’t been successful doesn’t mean you should automatically denounce it. Take pay-...
Alison Milone
Higher EDU Expert
Across the country, many colleges and universities have watched their enrollment decrease and tuition increase as a result of increased family debt, reduced family income, unemployment and shifting demographics. It’s hard to break free from this cycle, especially when competition is stiff. Not only...
Pete Schauer
Digital Marketing Manager
Online advertising is a challenge for many startups. Finding the best SEM strategies that will pay off can be overwhelming, because unless you work in advertising, it’s hard to determine which investments will provide the greatest ROI. As a startup, you are competing against other businesses with...
Mark Covert
PPC Expert
People enjoy comedy. They are drawn to it in every aspect of media whether it’s videos, content, images or social media posts. Sites like Funny or Die, The Onion, and of course, YouTube receive millions of hits every year. What is it about seeing or reading something funny in media that makes us...
John Albin
SEO Guru
Many people discussing SEO and content marketing treat the two practices as separate, like oil and water. The reality is that they both complement one another. SEO allows people to find your website, and great content keeps them there (and drives conversions). Social media, on the other hand, can...
John Albin
SEO Guru
For the past two decades, Google has been toying with marketers’ emotions as change after change has come down the pipe. Beginning with a general uproar in search algorithm processes in 2002, Google carried out a series of changes that have kept marketers and business owners on their toes for years...
Pete Schauer
Digital Marketing Manager
By now you know that content is critical to your business and offers many advantages outside of giving your audience something to pass the time. Since content is a form of marketing, many marketers find themselves asking the question of which content to give away for free and which to charge for...
Paul Schetelich
Design Manager
If you had to teach a class on the basics of web design, you would like to think that there are basic design principles to follow. Buttons, for instance, should look a certain way, behave in a certain way and should be included in certain web forms. This is how we know a button when we see one....
John Albin
SEO Guru
Work gets busy. Life gets even busier. Focusing on the nitty gritty details like how your website attracts customers and keeps them hooked can seem secondary at times. And, you may even be feeling that you’re better off than some competitors because at least you have a professionally designed...
Pete Schauer
Digital Marketing Manager
The advertising and marketing industry doesn’t come easy. Heck, a 60-second spot during the Super Bowl game cost advertisers a whopping $9 million. A 30-second spot cost $4.5 million. This isn’t small money for anyone, especially small businesses on a limited advertising budget. Yet just because...
John Albin
SEO Guru
Since brands have to extend themselves on many channels - online, in person or by phone - it’s difficult to provide optimal customer experiences at all times. Take mobile for instance. Mobile is growing in popularity, and businesses have made sure to have some type of presence on this platform....
Pete Schauer
Digital Marketing Manager
Videos have a way of connecting your audience to your brand in ways that aren’t possible with other forms of marketing. Through videos, you can tell stories, evoke emotion and create time lapses. The average user spends more time watching videos online than any other activity, and it’s been...
Mark Covert
PPC Expert
If there’s one thing that marketers have an abundance of, it’s options for spending money on paid search. While it’s nice to have varied choices, it also makes it more confusing. Which options should you pursue? Which should you leave behind? How many paid traffic sources should you be using? Each...
John Albin
SEO Guru
By now you know that any content you publish on the web should be of high quality. With all the great content out there, you certainly don’t want anything boring or mediocre to be traced back to your company. But what exactly does ‘quality’ look like on paper? Everybody has a different definition...
Pete Schauer
Digital Marketing Manager
Videos are becoming an important part of today’s marketing strategy whether they are funny, informational or instructional. Videos are a nice change of pace for users when they don’t want to sit and read a long article or try to make sense out of complicated how-to steps. Plus, some things are just...
Mark Covert
PPC Expert
Key performance indicators (KPIs) may not be one of the most exciting parts of a marketer’s job, but it’s certainly one of the most important. KPIs help you determine how well you're meeting your goals so that you can identify the measures that are working. Using this information, you can then...
Alison Milone
Higher EDU Expert
For students in search of a quality education, their go-to source is the Internet. Why? For starters, it offers an endless supply of information that comes from the university itself as well as students and faculty. The Internet also makes it possible for prospective students to refine their...
Mark Johnson
Lead Web Developer
More people are using their mobile phones to access content, and the most common way they find online websites is through search and shared links. Marketers still have a lot to learn, however, as the use of apps have long overshadowed the importance of the mobile internet. Time was once put into...
Pete Schauer
Digital Marketing Manager
Not sure what to take and what to throw away when it comes to digital marketing? It will take more than a lifetime to test out all the different digital marketing trends out there, so you have to pick and choose and hope for the best - at least to some degree. As we move into 2015 and are greeted...
Paul Schetelich
Design Manager
Slide decks are effective at backing up presentations like team meetings, sales pitches, or workshops. Yet just because the presentation was interesting doesn’t mean that it will automatically transfer over this way with slide decks. Presentation slides need to have a good design that matches the...
Pete Schauer
Digital Marketing Manager
With so much noise on the internet, your audience can feel light years away. You’re probably already aware that just about anyone can generate content, but succeeding as a trusted, reliable source is another story. The key in reaching this success is establishing and fostering a culture of content...
John Albin
SEO Guru
Landing pages are one of the handy tools that marketers have in their arsenal. When used correctly, landing pages do an excellent job of engaging people and keeping them on track with the desired action, whether it’s signing up for a free trial or giving an email for a monthly newsletter. Plain and...
Mark Covert
PPC Expert
You can’t deny the power of inbound marketing. Customers are smarter and more confident about what they want. Some purchases are impulse buys, but many others are well-researched before they are made. By this point, the customer is on a direct path to buying what they want, and it’s up to you to be...
Alison Milone
Higher EDU Expert
As school schedules start back up in the dead of winter, the last thing on the minds’ of high school students is college. But that will quickly change as we inch our way into the late winter and early spring when college applications become customary. As a college or university, now is the time to...
Mark Covert
PPC Expert
The end of the year is a great conversation starter in itself. Marketers love to look back on the past year, embracing the trends that stuck and writing off the ones that didn’t. With a new year comes a set of new predictions, and there certainly is no shortage of future telling in 2015. One area...
Pete Schauer
Digital Marketing Manager
We have officially crossed over into 2015 territory! This means that all of the predictions that advertisers were making at the end of the year will either become a reality or a fantasy. One trend that we can all agree on is that people from all corners of the world are adopting the use of smart...
Pete Schauer
Digital Marketing Manager
Are you excited to be preparing for your digital marketing strategy for the New Year? Okay, maybe ‘excited’ is the wrong word to use, but there is something uplifting about getting a head start on your marketing plan that will lead to success in the New Year. If you’re not sure where to start, you’...
Mark Johnson
Lead Web Developer
Just a few days ago, WordPress announced the release of version 4.1 of its software, which can be downloaded or updated directly from the WordPress dashboard. The new version of WordPress is named Dinah after jazz singer Dinah Washington. Along with a new default theme, WordPress has included...
Paul Schetelich
Design Manager
Good design is key to making life easier, customers happier and a return on investment greater. A bad design has the opposite effect. It creates unnecessary stress and frustration, plus it wastes valuable time. With so many e-commerce sites on the web, you certainly don’t want your customers to...
John Albin
SEO Guru
Even with the surge in popularity among mobile devices, many companies are still without an optimized mobile website. Why? Mainly because they lack the resources or don’t see the value in one. If you are one of these businesses, it’s easy to fall into the trap of thinking that everything is A-OK....
John Albin
SEO Guru
Even though you’ve been planning for the holiday season for quite some time, you probably still feel somewhat unprepared. A lot is crammed into a couple of short months, so you can’t slack from Halloween till the end of the year. If you do, you could miss out on potential leads and sales while your...
Pete Schauer
Digital Marketing Manager
YouTube is the second-largest search engine, with 28.5 million unique users a month. Marketers are narrowing in on YouTube because of the volume of users it has, as well as the potential for very specific targeting. With YouTube’s advertising platform, you can make a big impact even with a small...
Alison Milone
Higher EDU Expert
A clickable link is the blue, underlined text on a web page, email, or piece of content that can be clicked on with the intention of bringing the user to another page, typically on the same website. These links have been around forever, but the way they are used has changed. Clickable links are...
Mark Covert
PPC Expert
At first, writing ads can be fun and exciting, especially with high hopes for new paid search campaigns. Yet over time, writing ads loses its appeal and can leave you with ad fatigue. No matter how tired or bored you are with writing ad copy, digital ads require a lot of attention to keep them...
Pete Schauer
Digital Marketing Manager
It’s hard to believe that the hype of Black Friday is already over, but it is. Now it’s time to look at the numbers--and record-breaking they were. While the stores were certainly not exempt from long lines and mayhem, the numbers show that more shoppers took advantage of major discounts online...
Mark Covert
PPC Expert
Earlier this month, Google announced that conversion estimates had been added to the Keyword Planner tool in AdWords. If you missed the memo, we have the scoop for you. Google plans on using your account’s historical conversion data, but if you don’t want to use this data, you can enter in your own...
Pete Schauer
Digital Marketing Manager
Do you ever wish that you could look up tweets that were posted months, even years, prior? Now you can, thanks to Twitter’s new catalog of messages that has been opened. With over 500 billion documents, the new search engine can sift through the tweets, some of which were created over 8 years ago...
Pete Schauer
Digital Marketing Manager
A successful marketing campaign is critical to growing your business and expanding your customer base. If you’re like most marketers, you probably use a multi-tiered strategy that utilizes a variety of marketing methods. You can then track their success using analytics tools. This is helpful for...
John Albin
SEO Guru
Google may get most of the attention, but Bing is quietly keeping up with the search giant in the mobile SEO game. Back in March, you may not have noticed anything special about Bing’s mobile search results compared to what you would see on a desktop. Around this time, it was announced that Bing...
Mark Johnson
Lead Web Developer
Now that the holiday shopping season is here, customers have every reason to go through with an online purchase - at least between now and the end of the year. Yet many shopping carts will sit abandoned, leaving site managers to wonder why. Most search marketing efforts focus on getting people to a...
Pete Schauer
Digital Marketing Manager
A lot of marketers take the time to attract new Facebook fans and followers, but they don’t do anything to nurture the relationship going forward. If this sounds familiar to you, it’s time to take a different approach with your Facebook fans. It’s just as easy for them to hit the “unlike” button as...
Paul Schetelich
Design Manager
Without strong visuals, your brand won’t be the first thing that comes to mind when speaking about a particular product or service. Branding is not only critical when getting people to remember your company but also shaping their perception of what you have to offer. Design may be one part of the...
Alison Milone
Higher EDU Expert
Have you come to a halt in your enrollment marketing campaign? Do you want to extend your reach but aren’t sure how? The key lies in having a mobile optimized website and marketing campaign. Consider that 53 percent of college students own a smartphone and 47 percent own a feature phone. The...
Mark Covert
PPC Expert
According to research from Covario, a San Diego, California search marketing agency, mobile search volume has risen 120 percent, with one-third of last quarter’s paid search spend going to mobile. The quarterly analysis covered Covario clients in the tech, consumer electronics and retail industries...
Pete Schauer
Digital Marketing Manager
As a digital marketer, seeing more success for your marketing initiatives is the ultimate validation of what you do. Simply coasting along or worse yet, dropping in sales, leaves you questioning what you’re doing wrong. With all the tools out there, the best one for understanding the behaviors and...
Pete Schauer
Digital Marketing Manager
Facebook Ads are nothing new, but the feature sets change frequently, which means marketers can’t get too comfortable with their campaigns. They are constantly in a state of testing and learning to see which practices will generate the best performance. Of course, Facebook isn’t about to share its...
Mark Covert
PPC Expert
E-commerce holiday sales are expected to increase by 16.6 percent this year, which has business owners and marketers alike pumped to make the most of the holiday shopping season. As we roll into the month of November, you should be thinking of a marketing campaign that will bring in new customers...
John Albin
SEO Guru
It has been over a year since Google rolled out an update to their Penguin algorithm, and they’ve been hinting at the possibility of a new one for quite some time. We’ve been around long enough to know that a Google hint is something to be taken seriously. As of October 17, the update is live and...
Pete Schauer
Digital Marketing Manager
When you want to run a Twitter marketing campaign, the most effective way to get things done is by using Twitter’s Promoted Tweets. Why? Because they are affordable, easy to use and offer a wide range of targeting and ad-management tools that allow you to reach the right people at the right time....
John Albin
SEO Guru
The typical cycle that a customer goes through when purchasing a product is much longer than in years past. Between social media, content and increased competition online, a customer has many avenues to cross before they finally decide on whether or not they want to purchase a product. As a...
Pete Schauer
Digital Marketing Manager
Hashtags have been met with some criticism since their launching on Twitter over five years ago. They have a smart purpose when used appropriately, but some people take it to the next level and turn every word into a hashtag. You probably know a few people like this, don’t you? When Google+ started...
Alison Milone
Higher EDU Expert
Walk through any college campus and you’ll see hundreds of students walking to and from class with a smartphone in their hand. Mobile phones are the hub of communication, and for the younger generations, the idea of being without their smartphone for any length of time feels impossible. Not only...
Mark Covert
PPC Expert
Nothing is more frustrating than learning that your products aren’t appearing on search like they should. Before you find yourself in this predicament, get familiar with the updated Shopping Feed Specifications from Google that were enforced in September. These data requirements for Google Shopping...
John Albin
SEO Guru
With Halloween approaching, we felt it was relevant to talk about spiders - Google spiders that is. The purpose of Google’s spiders is to regularly crawl through websites to rebuild their index. Crawls are based on multiple factors, such as PageRank, links to a page and crawling constraints. Any of...
Mark Johnson
Lead Web Developer
The purpose of any e-commerce site is to attract customers and sell products, but this can only be done when the site is engaging, the products are sellable and the customer service is high. There are many reasons why some sites excel at this and others fail, but the biggest reason is user...
John Albin
SEO Guru
By now you should be aware that Google algorithms aren’t going away anytime soon. Just because you escape one update unscathed doesn’t mean that you’ll be so lucky the next time. And, if you’ve ever been impacted by Google Panda, you know how much time it takes to pick yourself back up, dust your...
Mark Covert
PPC Expert
Wouldn’t it be nice to know what your competitors were doing this quarter? Well, we’ll let you in on a little secret. Your competitors have been determining what plays they will use to generate more sales and exposure in Q4. If these plays are executed well, it’s your competitors that will be...
Pete Schauer
Digital Marketing Manager
Do you promote your products on social media? Are your sales where you want them to be? If you’re like many businesses, you may be seeing engagement on social media, but your sales may still be lacking. That’s why more companies are bridging the gap between e-commerce and social media to boost...
John Albin
SEO Guru
It’s not everyday you hear that things may actually be better than they look, but in the case of organic SEO, this may actually be true. A recent study by BrightEdge reported that the majority of websites studied within its Data Cube data set showed organic traffic was the largest source of traffic...
Brian Belanger
Web Development Enthusist
Anything that will make your life easier is good, right? Of course. When it comes to WordPress, there are actually quite a few plugins that reduce headache and frustration. Here are some of our favorites that will make your life more productive. xfile The xfile plugin is a file manager for...
Alison Milone
Higher EDU Expert
Now that the fall semester has begun, colleges and universities have a more accurate picture of their enrollment. Perhaps your higher institution hit its goal, perhaps it did not. This is the time of year where some universities are completely satisfied with their numbers and others are not....
Pete Schauer
Digital Marketing Manager
With so many social media marketing options available these days, it’s easy to overlook the importance of traditional email marketing. In fact, some people think that email marketing is on its way to being obsolete, but this couldn’t be further from the truth. Email marketing is very much alive and...
Mark Covert
PPC Expert
PPC campaigns are great marketing tools, but every detail matters. Even if you’re a pro at launching campaigns, it’s easy for things to get overlooked. Using a checklist before your campaign goes live is helpful and ensures that nothing slips through the cracks and disrupts your marketing campaign...
Pete Schauer
Digital Marketing Manager
Oh, Facebook. It never fails to generate chatter. But this time, it actually deserves some real kudos. Its recent development - a new cross-device tracking tool - is actually a nifty accessory that solves cross-device measurement problems that marketers often face. Although many users have secretly...
John Albin
SEO Guru
Google Panda hasn’t made too many friends since its inception back in 2011. Even though it’s not well liked, it does have a purpose: determining how happy users are with websites. In order to do this, the algorithm takes various factors into consideration, but it obviously has its flaws. Because of...
Paul Schetelich
Design Manager
Smartphone use has increased from 21 percent in 2010 to more than 63 percent today. Add in the fact that 83 of Americans are online regularly, and you get a quick picture of how many people are on their mobile devices at any given point in time. It’s almost as if we’re watching the world go by...
John Albin
SEO Guru
The Penguin algorithm affected tens of thousands of webmasters who went on to perform meticulous link audits to be in compliance, only for their effort to have little effect, if any. Perhaps you were one of the many webmasters who spent hours removing or disavowing any link that could be considered...
John Albin
SEO Guru
In 2014, we’ve seen content marketing soar in purpose, function and popularity. In fact, a report by the Content Marketing Institute tells us that 93% of B2B businesses use content marketing as part of their overall marketing plan. With that said, let’s take a look at the hottest content marketing...
Pete Schauer
Digital Marketing Manager
Savvy businesses are soaking up the benefits to social PPC because of the additional leads and sales that can result. While social PPC won’t replace Google AdWords, it’s still an effective way to round out your social media marketing strategy. Knowing which factors equal success is important to...
Mark Johnson
Lead Web Developer
Investing in usability is the best way to create a design that is simple and intuitive for the customer. The trouble is that usability design is not cheap, and therefore, it’s difficult to justify the costs associated with creating a more seamless experience. This gets especially complicated for...
Mark Covert
PPC Expert
With so many advertising channels these days, it’s hard to know where to put your time and money. At the end of the day, all marketers have the same goal in mind: to deliver targeted messages to the most relevant audience. When you land the right messages in the right hands, it directly drives...
John Albin
SEO Guru
Redesigning your website can be a smart move, especially if it’s outdated and lacks user-friendly features. The trouble is that redesigns get complicated quickly because there are many people giving feedback. The SEO team wants to keep your rankings intact. The development team wants to launch a...
Alison Milone
Higher EDU Expert
It’s that time of the year again! With spring enrollment down, colleges and universities have felt more pressure to bring in higher numbers for the fall semester. Higher education institutions that are new to online marketing often fall into the trap of thinking that advertising is easy since...
Pete Schauer
Digital Marketing Manager
Earlier this summer, Richard Edelman, who runs the world’s largest public relations firm Edelman, let his audience in on a little secret: traditional marketing is broken. His audience included academics and brand marketing executives at DePaul University in Chicago, and some were surprised by the...
Paul Schetelich
Design Manager
Our brains are pre-wired to view, process and digest visual information more quickly than any other stimuli. In fact, the human brain can process visual information in as little as 13 milliseconds, according to a 2014 report by MIT. Simply put, that is amazing. It makes sense, then, that marketing...
Pete Schauer
Digital Marketing Manager
The GIF, or Graphics Interchange Format, is an image format that is supported by most browsers and email clients. Since it’s a file format, it can be included in emails just as any other image would. The advantage to GIFs is that they can be animated, and animation is a quick way to people’s hearts...
John Albin
SEO Guru
Google loves their animals, and now they’ve implemented another update - the Pigeon update - that is designed to produce more relevant, useful and accurate local search results. The algorithm makes changes that are visible within the Google Maps and Google Web search results. The reason for its...
Paul Schetelich
Design Manager
Designers and copywriters have a relationship that depends on each other. Essentially, they go together like peanut butter and jelly. Salt and pepper. One can’t exist without the other. Copywriters are responsible for providing engaging content that demands people’s attention, while designers build...
John Albin
SEO Guru
Prioritization is one of the hardest parts of everyone’s day. In the marketing world, you spend a large part of your day prioritizing keywords, tactics, outreach, metrics, clients and meetings. It’s exhausting just to get through your eight hours, and you can’t help but wonder how some people are...
Mark Covert
PPC Expert
Google Analytics for iOS devices has finally arrived! Even though the app has been available for Android devices for quite some time, this is the first release for iOS devices, which means a large audience was missing out on the convenience of the app. The app is compatible with the iPhone, iPad...
John Albin
SEO Guru
How Google Panda works is somewhat of a mystery, at least to the typical user. In the most basic terms, Panda is another way to reorder search results based on the quality of a site’s content. This leaves users with fresh, relevant search results based on their search query. Back in 2011, Google...
Alison Milone
Higher EDU Expert
Typically, colleges and universities target prospective students that are recent or soon-to-be high school graduates. And, the logic makes perfect sense. The best time to market something is when the consumer is in need of it, right? But, if you only target recent graduates in the spring and summer...
Pete Schauer
Digital Marketing Manager
The majority of reports in Google Analytics are comprised of data that is automatically collected through the basic Analytics code on your website. But, there are a few areas where you can add additional information to get specific data from your website. One of these areas is Events, which is used...
Paul Schetelich
Design Manager
Negative space is just as important as the positive elements in graphic design. If you focus all of your attention on arranging shapes on a canvas, then you’re limiting what you can do. Design is the arrangement of both shapes and space, and in order to take graphic design to the next level, you...
Mark Covert
PPC Expert
Google announced last month that new shopping feed requirements were underway. The new changes will be rolled out at the end of September with the intention of accommodating Google’s recent mobile ad format update and Shopping Campaigns, which will be coming in August. Until now, Google’s ads have...
John Albin
SEO Guru
Ninety percent of all the data in the world has been generated over the last few years. This data is constantly being produced by logging onto our computers and mobile devices or having our behavior tracked by cameras and card usage. Big data is changing the way our world operates and the way that...
Mark Covert
PPC Expert
Everyone tells you to measure your success whether you’re running a PPC campaign or launching a new content marketing strategy. Yes, measuring is good, but it isn’t always black and white. For instance, if you launch a Twitter campaign and see a spike in web traffic, how do you know with certainty...
John Albin
SEO Guru
Marketers are always looking for creative ways to take their business to the next level, so it’s refreshing when a new tool comes along that can actually have a positive impact. Such is the case with Google My Business, a one-stop shop for small business owners who want to increase visibility and...
Pete Schauer
Digital Marketing Manager
As a marketer, you understand how much precision goes into a simple status update. From the wording that is used to the time of day that it is posted, these small details can have a profound effect on how many people see and interact with the post. With Facebook’s ever-changing algorithm, we have...
Tim Hoste
Web Developer
Do you think it’s too early to be planning for your next e-commerce website? Think again! Conjuring up mental images of conversion rates, web layouts and product pages is something that you should be doing. It gets you thinking about what you want your next website to look like, what types of...
Mark Covert
PPC Expert
If your company has a valuable in-house PPC team, you may think that talking to an outside digital marketing agency is not necessary. After all, you don’t want to replace your in-house team, so why bother reaching out? Well, we couldn’t agree more (with the first part at least). Just because you...
Alison Milone
Higher EDU Expert
By now, your college or university probably has a good website, a presence on social media and an email marketing campaign. But, if you’re like many other higher institutions, you may not be taking the time to track and analyze data. Google Analytics can tell you a lot about where prospective...
Mark Johnson
Lead Web Developer
The early web landscape was a dark, dry place where websites were mostly used for informational purposes. With new technologies, more powerful computers, faster browsing and features like animations, video and sound effects, today’s websites are more engaging than ever before. Another shift that...
John Albin
SEO Guru
No exact formula is present for promoting blog content organically, which can make things difficult for marketers. The most common methods for increasing blog traffic include guest blogging and social media. But, another variable exists that hasn’t gained much positive traction over the years:...
Paul Schetelich
Design Manager
If your site is outdated and could use a major refresh, it’s probably time to do a redesign. The trouble is that you don’t want to lose the hard work you’ve put into your site in terms of SEO and placement. Surely you’ve heard at least one horror story of how a site’s redesign messed with these...
Pete Schauer
Digital Marketing Manager
Social media advertising isn’t a brand new concept, but it’s becoming a gold standard in modern marketing. Instead of thinking in terms of keywords, marketers are now thinking in terms of audiences. Facebook and LinkedIn ads are coming before Google AdWords. These shifts will change the way we view...
Pete Schauer
Digital Marketing Manager
Every webmaster wants to know how effective their content marketing efforts are. Why put in the effort to create, publish and market content if you’re not going to crunch the numbers? The Internet makes it possible to share content with a large audience and few limitations, but you probably want to...
Mark Covert
PPC Expert
Imagine you research a pair of designer sunglasses on your smartphone. They look great. Their reviews are favorable. They’re in your price range. But, you’re still not 100% sold on them. Several days later, you’re walking down the street and your smartphone alerts you that those sunglasses are...
John Albin
SEO Guru
Panda 4.0 was rolled out less than a week ago, and its impact on Google’s search results didn’t go unnoticed. The Panda algorithm was originally designed to boost high-quality content sites while pushing down low-quality ones in the search results to give users the best results possible. Panda has...
Mark Covert
PPC Expert
Marketing campaigns require a lot of time, effort and money, but what ultimately makes visitors convert into customers is often a mystery. Thanks to research from companies like Marin Software, we’re learning more about the small details that make users more likely to be engaged and convert into...
John Albin
SEO Guru
No one wants to trigger Google’s spam filter, but the fact is that it happens. With manual penalties, you will be informed by Google in Webmaster Tools, so it makes it easier to fix the issue. Algorithmic penalties are a bit trickier, though, because you may not know that you triggered a spam...
Alison Milone
Higher EDU Expert
As you probably already know, digital marketing is not limited to Fortune 500 companies. Colleges and universities across the world use digital marketing to attract students and boost enrollment. These strategies have helped schools bring in new students throughout the year, instead of limiting new...
Tim Hoste
Web Developer
Buying a new domain is like buying an old house. You know that it has been lived in, but you’re not sure by whom or what the history holds. That is, until you start living in the house and begin noticing certain signs. The same is true with buying a new domain. You select a name that best...
Pete Schauer
Digital Marketing Manager
Are you thinking about running a social promotion on Facebook? Even though Facebook has decreased its organic reach, there are still excellent opportunities for social contests and giveaways. When used correctly, social promotions have plenty of potential. First, let’s go over what a social...
Alison Milone
Higher EDU Expert
It’s no coincidence that the ads students are given match their interests and personal taste. A Gmail user who emails something about gardening, for example, will be shown ads regarding gardening at some point. Google feels that if they are going to be showing ads to users, they might as well be...
Mark Covert
PPC Expert
Making mistakes is a part of life, and it’s certainly a part of optimizing your landing page marketing strategy. Although every business has to go through some trial and error to find what works for them, there are certain mistakes that aren’t worth making. Some of these missteps will only cost you...
Tim Hoste
Web Developer
Customers rely on ecommerce sites for pleasant shopping experiences with the click of a button or swipe of the finger. Brands have a lot of big decisions to make when it comes to crafting the perfect ecommerce site, including its design, product pricing and customer service. Perhaps one of the...
John Albin
SEO Guru
It has been three years since Google Panda made its introduction, and a lot has changed for the web-verse since this time. The initial goal of Panda was to give users fast, relevant answers to their search queries. At the time, Matt Cutts and Amit Singhal admitted that in order to reach this goal,...
Brian Belanger
Web Development Enthusist
One of the best ways to build trust with your customers is through your website. Your website is the best representation of your company, aside from your actual product or service. Prospective clients can browse your site at their leisure, learning more about your company and how you stack up to...
Pete Schauer
Digital Marketing Manager
Everyone raves about the effectiveness of sending out email blasts, but what happens when your email campaign isn’t cutting it? It may be something as simple as timing. Interestingly, the day of the week and the time of day are important factors in determining email marketing success. If you’re...
Pete Schauer
Digital Marketing Manager
For those of you who don’t know us, we’re SEMGeeks, a full service digital marketing and web development agency located in Belmar, NJ. Our agency encompasses everything digital: PPC, SEO, social media, email marketing, web design, web development, mobile applications, branding and more. Our hands-...
Mark Johnson
Lead Web Developer
Each website is different, which makes it difficult to pinpoint exactly what any particular site will cost. That said, there are certain methods that web developers use to determine what an e-commerce site will cost. By understanding what factors play into the pricing structure, you will at least...
John Albin
SEO Guru
Is it possible that websites with better security will be rewarded by Google? Possibly. Matt Cutts, Google’s head of search spam, has shared with some individuals that he would like to see sites be rewarded for having increased security on their site. In fact, at SMX West, Cutts admitted that he...
Alison Milone
Higher EDU Expert
Do you love listening to music on Pandora? Of course you do. Pandora offers hundreds of music stations and over 20,000 contemporary artists. What sets Pandora apart from other streaming music sources is that you can select a personalized station of your choice and enjoy music that fits within your...
Pete Schauer
Digital Marketing Manager
With so many social media channels up for grabs, it’s hard to know where to focus your attention. Facebook and Twitter are no brainers for most companies, but what about platforms like Instagram? Does it offer potential for businesses? More importantly, is there a place for your company to flourish...
Mark Covert
PPC Expert
Pay-per-click campaigns involve a lot of trial and error to determine which types of ads, ad placement and keywords get the most clicks. For quite some time, marketers have been receiving advice on how to make their PPC campaigns most effective. Some of  the biggest factors that they focus on...
John Albin
SEO Guru
If you have an older website that has a strong track record and has continually ranked well over the years, it’s easy to get complacent. After all, what’s not broken doesn’t need fixing, right? Unfortunately, many older sites are seeing their once solid websites drop in placement, and they can’t...
Mark Covert
PPC Expert
Happy April Fools’ Day! Don’t worry, we’re not going to waste your time by making you read some nonsense that turns out to be untrue at the end. We know that you have to use your time wisely these days. But we did want to take the time to address some things that marketers should never, ever joke...
Tim Hoste
Web Developer
The facts are strong. Mobile traffic has been growing steadily for the past five years. It increased more than 50 percent during 2013, and last December, tablet and smartphone traffic accounted for 20 percent of all internet traffic. Why, then, would any company turn the other cheek when it comes...
Brian Belanger
Web Development Enthusist
Designing a website is more than just plugging in a code and hitting enter. While many people worry about the technicalities of building a site, there is far more than what meets the eye. Being able to plan, visualize, create and put into action an entire website takes innate skill, dedication and...
Pete Schauer
Digital Marketing Manager
How many times have you heard cryptic language online and weren’t sure if you were behind the curve or just trying to be fooled into this position? From big data to corporate journalism to brand publishing, there are many buzzwords in the tech world that are poorly defined and loosely used. Another...
John Albin
SEO Guru
When Penguin 2.1 was launched last October, it created madness in the SEO community. Thankfully, we all survived. But while this was going on, MathSight was quietly gathering data to uncover the secret to beating Penguin 2.1 and hopefully other updates in the future. Google is generally very vague...
Brian Belanger
Web Development Enthusist
South by Southwest 2014 was a bit different year, and it’s one more example of how technological trends are predictably inconsistent. Years ago when major corporations started coming to Austin to sponsor SXSW Interactive thanks to their big budgets, the focus was on increasing visibility, sharing...
Alison Milone
Higher EDU Expert
Today’s fast-paced, technologically advanced world is nearly impossible to keep up with some days, but that doesn’t mean we can’t try. The thing with a high-tech world is that people demand more. Improved experiences, highly customized solutions and cutting-edge ideas, to name a few. As an...
Mark Covert
PPC Expert
Have you ever wondered how Google continually gains momentum and is able to expand their products and services into other markets? Not just a search engine, but a browser, a mobile service, a social media platform, a place to blog, a place to hangout. The list goes on. And, to much surprise, the...
Nick Pietro
Web Dev Buff
When building a website, one of the first questions that clients have, aside from cost, is the time that it takes to launch. Since most people don’t have experience with building a website, they are unsure of the time, work and effort that actually goes into creating a well-rounded site. Some say...
Pete Schauer
Digital Marketing Manager
Jelly is a new mobile app that offers the best of both worlds: it’s both a search engine and a social site. The platform is relatively easy to use: snap a picture with your mobile device, type in a related question and send it off to be answered by friends. For brands, it appears that Jelly may...
John Albin
SEO Guru
Imagine that you are searching for a landscape company. You do a few general searches using keywords like landscape companies in New Jersey, affordable landscaping near me and lawn maintenance companies NJ. After doing a few searches, you narrow down the list to the companies you saw consistently...
Pete Schauer
Digital Marketing Manager
With a new year upon us, there are endless predictions being made about the future of the web. Many of them are simply predictions with no real grounds to stand on. But other predictions are the real deal. One of them: You will have to pay to play in 2014. What does this mean exactly? At the end of...
Paul Schetelich
Design Manager
Responsive web design isn’t exactly a new trend, but - to much surprise - it’s still in its infancy. As more people access the web via smartphones and tablets rather than desktop and laptop computers, responsive design will continue to be a fundamental building block in the creation of lucrative...
John Albin
SEO Guru
By now, you’ve probably heard plenty about Google’s new Keyword Planner Tool, which replaced the Keyword Tool last fall. Besides giving the name a refresh, the tool has another surprise in store: hiding keywords from marketers. Ouch. Basically what the Keyword Planner does is encrypt all searches...
Pete Schauer
Digital Marketing Manager
Growth hackers are stealing the limelight away from traditional marketers, and for good reason. These computer engineers have a gift for implementing strong marketing ideas during the development phase of a new product. They test, re-test and test some more. And, they are really, really smart...
Pete Schauer
Digital Marketing Manager
It’s been no secret that cable and entertainment companies have been facing more challenges over the years thanks to the changing dynamics of television. With the ability to stream high-quality music, movies and TV when you want them has far more potential than traditional television, and cable...
Alison Milone
Higher EDU Expert
Summer, from a student’s point of view, is intended to be filled with as many low-key days as humanly possible. Right? Well, not exactly. Many of today’s students do not fit this typical profile and instead look at summer as an unnecessary break that interferes with learning opportunities, academic...
Paul Schetelich
Design Manager
For those who work in technology and web design, there is a host of new changes to look forward to in 2014. It’s always fun to look back and see what types of web design trends were predicted at the start of the New Year; there are plenty that stick around and plenty that don’t. While it’s still...
John Albin
SEO Guru
Local SEO is more important than ever thanks to an increase in mobile devices and usage. In order to get people through your door, you need to have a strong local campaign that attracts and maintains local customers. Fortunately, there are many free, simple and effective techniques involving local...
Mark Covert
PPC Expert
When running an online campaign, there are dozens of features to take advantage of to make the program fruitful. The trouble is that so many marketers don’t fully understand these features, placing limitations on their own success. One such example is the pay-per-click (PPC) model. Even though PPC...
John Albin
SEO Guru
Debating who the next entity is to take over the world is always grounds for an interesting discussion. While the majority of people will gravitate toward a particular person, we tend to think that it will be something much more omnipresent: Google. That’s right - we said it - Google is taking over...
Pete Schauer
Digital Marketing Manager
Pinterest has amazing opportunities to increase brand awareness, engagement and even sales, but the key lies in having a strong visual presence that makes people want to pin, re-pin and like your boards. One of the best ways to get people invested in your brand on Pinterest is through a sweepstakes...
John Albin
SEO Guru
Google never fails to impress when it comes to how their browser indexes and sorts through information to deliver the most accurate, high-quality results to users. It’s almost like a game where the rules are always changing, so we never know what to expect. One month, we’re moving along in the...
Pete Schauer
Digital Marketing Manager
With so much hype surrounding social media and visual content, it’s no surprise that something as customary as email would go forgotten. After all, how much has email really changed over the years? While it may be true that email doesn’t undergo radical transformations like other marketing tools,...
Pete Schauer
Digital Marketing Manager
Just when you thought you were comfortable navigating Facebook, something new comes along. The social networking site is no stranger to innovation, and video ads are the latest addition. Facebook assures users that these short 15-second videos will take into account the seamless user-experience...
John Albin
SEO Guru
You hear about them all the time: meet black hat SEO and white hat SEO. Maybe you don’t know everything there is to know about these two terms, but you do know that “black” is bad and “white” is good. The irony is that black hat and white hat SEO is not so black-and-white. Maybe you’ve already...
Mark Covert
PPC Expert
In the past, universities poured their time, energy and advertising budget into maximizing fall enrollment. With many universities facing increasingly higher enrollment rates, schools were left with the difficult decision of sending away applicants who may have been a great match for their program...
Pete Schauer
Digital Marketing Manager
Marketers saw many changes in 2013 - some worth keeping and some worth throwing out the window - but each adjustment left its mark in some way. When advancements are made, they serve as stepping stones on the bigger journey to improved client-centered marketing and positive customer experiences. As...
Pete Schauer
Digital Marketing Manager
So, you have a blog. And you’ve worked hard to create the interesting, funny and engaging posts that marketing professionals recommend. You’ve even taken it upon yourself to schedule out posts regularly, adding new and unique content on a consistent basis. But, you still aren’t getting the follows...
John Albin
SEO Guru
Google+ hasn’t always been a highly sought after social networking site for marketers, but that scene is rapidly changing. More marketers are discovering the undeniable benefits to using this platform, one that has been built entirely for the professional world yet in a relevant way that includes...
Mark Covert
PPC Expert
Since the turn of the century, there has been substantial growth in the number of undergraduate students studying abroad. More recently, competition for these students has intensified, as a greater international student base means a higher tuition revenue score and a diverse campus that represents...
Pete Schauer
Digital Marketing Manager
We’re just about ready to close the doors on yet another great year in social media, but we can’t really soar into 2014 until we understand the changes that occurred in 2013. As you analyze your data and think about the goals you hope to achieve in 2014 - more traffic, better leads, improved sales...
Pete Schauer
Digital Marketing Manager
Pinterest may be widely known for its photos of home cooked meals and arts and crafts projects, but that’s all about to change. In fact, it has been changing for quite some time as Pinterest has been creating a landscape that is conducive to marketers who want a slice of the visual corkboard pie....
Nick Pietro
Web Dev Buff
Understanding the customer and what motivates them to buy is always the million dollar question for businesses. Except today’s businesses have a new customer to learn about: the mobile customer. Understanding the Mobile Consumer In 2012, Google and Ipsos partnered together to learn about the...
Pete Schauer
Digital Marketing Manager
When Google first launched the social networking site Google+ in 2011, it wasn’t exactly welcomed with open arms. Sure, the concept sounded great, but when users set up their profiles, they found Google+ to be a not-so-social experience. With sites like Facebook and Twitter giving users a social...
John Albin
SEO Guru
In September of this year, Google announced a new search algorithm that went into effect, impacting 90 percent of searches worldwide. This new algorithm was named Hummingbird. (Google really loves their animals.) This change was said to be one of the largest since the Caffeine Update in 2010, even...
John Albin
SEO Guru
It’s no secret to today’s marketers that links are beneficial to SEO - but only sometimes. If your marketing is too self-promotional, it could be harmful to your search rankings. If you’re liberal about getting links - or you’ve actually paid for them (gasp!) - this is also harmful to organic...
Mark Covert
PPC Expert
Traditionally, a student will start their higher education experience in the fall, along with hundreds or thousands of other students. Yet the factors that surround today’s universities are changing in more ways than one, and admission time is a perfect example. Spring Admission: Why it May be...
John Albin
SEO Guru
For webmasters who have been hit by Google Panda, it’s normal to feel frustrated and angry about the damaging effects. Panda targets low-quality content and poor engagement, but the criteria for evaluating websites isn’t quite so black and white. In fact, many websites sit in a gray area where they...
Mark Covert
PPC Expert
The familiar term CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) refers to a program that generates and grades tests that humans can pass but computers cannot. A common example of a CAPTCHA is the distorted text that you sometimes have to read when doing a...
John Albin
SEO Guru
The New Jersey State League of Municipalities is a voluntary association that is designed to help local communities do a more efficient job at self governing. Through information, new law updates and practical examples, local officials throughout the Garden State know where to come for up-to-date...
Tim Hoste
Web Developer
Is app development worth the risk? Worth the cost? It’s the million dollar question these days, as more businesses are testing the waters in regards to mobile app development in order to strengthen an existing mobile strategy. Developing apps isn’t easy. The developer first has to understand the...
Pete Schauer
Digital Marketing Manager
Social media holds the key to understanding the behaviors of groups of people. Marketers monitor social media to better relate to their audience and find out what customers are looking for in a brand. Even higher institutions use social media to interpret what students want in their college...
John Albin
SEO Guru
Penguin 2.1 has been launched 4 ½ months after the previous Penguin update, and although it appears to be a data refresh, some webmasters report getting hit hard by the algorithm change. It often takes several weeks to determine the impact from these updates as more webmasters come forward and...
Mark Covert
PPC Expert
Things are about to get crazy. Last fall, Google announced Course Builder, an open platform that allows users to build their own MOOCs for free. It is an experimental platform that was created in response to the demand for online education. Everything from game theory to philanthropy has been...
Mark Covert
PPC Expert
According to the American Cancer Society, breast cancer is the second most common cancer among women, following skin cancer. About 1 in 8 women will develop breast cancer in their lifetime. The outcome is different for everyone. Some will survive, some will not. But, one thing is for certain: no...
Pete Schauer
Digital Marketing Manager
If you want effective, well-targeted social media marketing, you must understand which demographics are using social media the most. While it’s not always a good idea to generalize, chances are good that it’s not your older adults who are Tweeting and reading status updates on a Friday night....
Mark Covert
PPC Expert
U.S. agency revenue may have increased 5.6% in 2012, but that was the slowest growth since the ad market started to recover in 2010. This year, agencies are on track for another period of moderate growth. U.S. agency revenue totaled $35.6 billion in 2012, so we can expect similar numbers in 2013....
Pete Schauer
Digital Marketing Manager
Facebook, Twitter, Pinterest - do you really have the time to grow another following on Instagram? What if we told you that you could increase your followers dramatically by giving just a few minutes a day to the photo sharing app?   If you aren’t on Instagram yet, you’re missing out, plain and...
Pete Schauer
Digital Marketing Manager
College students aren’t the only ones who have to throw the dice when it comes to choosing the best university for their career goals; universities also play a big guessing game in understanding the needs of the modern student. If your university misses the opportunity to connect with prospective...
John Albin
SEO Guru
Marketers lose sleep over the metrics that determine page ranking. While the rest of the world is counting sheep, internet marketers are counting Facebook likes and +1s. And, it’s a good thing they are.   Every couple of years, the Moz Data Science Team runs correlation studies to uncover some of...
Mark Covert
PPC Expert
If your business is running a Google Adwords campaign, knowing and understanding what quality score means can be a game changer in how well your campaign does. In short, quality score is used to rank how relevant and useful a search engine believes a particular text ad to be. This relevancy is...
One of the most constructive things your business can do on social media is engage with fans and followers. Thanks to LinkedIn Contacts, a new tool launched by LinkedIn earlier this year, it has never been easier to keep in touch with the people that matter most - at least in the business world...
When it comes to business blogging, the future is bright. It has taken some time for business blogging to gain credibility, especially because much of the content out there is subpar. In the early days, there was far less competition, so the content that was pushed out didn’t need to have the same...
Mark Covert
PPC Expert
Thanks to research shared by Google’s education team during a Hangout on Air, higher institutions are getting the opportunity to better market to prospective students. Higher education information is on demand on mobile devices, confirming that young adults do more than just search for concert...
If you’ve believed that Pinterest was a small player in a big playing field, think again. Pinterest has established itself as being one of the fastest growing social networks—ever. Not only has the site experienced exponential growth in user activity and as a referring site, but also there is...
Lead generation: You read about it, you hear people talking about, but what is it really? Some people have a misconception about lead generation, believing that leads come from any email address that has been acquired.   In truth, leads are people who are have indicated interest in your product or...
Think about the last positive online interaction you had with a business. What was so great about the experience? Was it personalized? Ultraconvenient? Customers from across the globe are learning about the power of technology from e-commerce leaders like Amazon and Apple. These frontrunners set...
Twitter offers an excellent platform for social networking, increasing follower count and even making some money. But, if there’s one thing about this social site, it’s that you must be witty with your words. With a 160 character max for the bio, choosing your text wisely is critical in building an...
If your business doesn’t have a Pinterest account, it’s time to get building your profile. According to Business Insider, Pinterest is rapidly growing, sending more traffic to e-commerce websites in the first quarter of 2013 than it did during the holiday season of 2012. It drove twice as much...
If you’ve been on Twitter, there’s no doubt that you’ve been greeted by the hashtag symbol, which is basically a simple way for people to search for topics. Hashtags have been much slower to grow on other social networks, but that’s all about to change. With Facebook’s newly launched Graph Search...
As a marketer, you understand that your brand is always making an impact on someone. Even while you sleep, there is someone out there who is reading about your brand online, browsing your website or seeing a display ad. You can’t always manage these interactions, which can be scary at first. You...
Facebook Graph Search is finally rolling out to U.S. English users after being in beta testing for the past six months. Graph Search was announced earlier this year and has undergone some improvements based on testing and feedback. At this time, it’s only available on desktop, not mobile, but we...
Understanding what drives customers to make a purchase can be challenging, but when it comes to making an online purchase, you can probably relate. Most of us have bought something online, or have at least shopped online, and the path almost always includes spending a few days researching the...
At the start of the year, there were many predictions about which digital marketing trends would evolve. Now that we’re in the middle of 2013, we’ve seen some trends emerge and others phase out. Even though we’ll see changes over time, digital marketing remains a vital component for today’s...
The wait is over for Google Penguin 2.0, which has helped some marketers sleep a bit better. If your site wasn't penalized, you may not be out of the clear yet. There's a good chance that Google's algorithms will look at the relationship you have with the Google family members, including Google...
Aside from the normal challenges that everyday businesses face, risk is the single most demanding factor because of its ability to destroy value, ruin reputation and even bring a company down. In the wake of a global financial crisis, we have even less room to gamble with risk, which is why many...
Considering that it’s only 2013, we can expect a radically different market in 2020. On-demand marketing will be at the center of the business universe because of its ability to meet real-time needs. Already we are seeing a huge drive toward on-demand marketing: apps that alert us when our bank...
You can’t argue with the fact that today’s emerging markets are fast-changing and sporadic, with customers being more demanding and conscious of price. Since some types of traditional marketing are no longer effective, marketers must reexamine these approaches and tailor them to fit the current...
The doors have already been opened into what some call The Golden Age. On-demand marketing is a component of the digital age and is changing the way we look at marketing efforts for both businesses and consumers. In recent years, marketing has been “on” but that doesn’t mean it has been relevant or...
If you look at the facts surrounding traditional higher education, it’s apparent that something needs to change. Frustration is mounting from both an educational and financial standpoint. Only six in ten students are graduating within six years at four-year institutions. Graduates lack the skills...
Penguin 4, the fourth release of Google’s spam-fighting algorithm, is now live. It joins the much talked-about Penguin 2.0 update, which will deliver many new twists and turns for webmasters. This new generation of technology is designed to better stop spam, and while we can appreciate its...
It’s the moment webmasters have been waiting for: Google Penguin 2.0 was rolled out on May 22, 2013, leaving noticeable changes for 2.3 percent of English-US queries. The new algorithm is intended to have a large impact on web spam, as it’s not only newer and more up-to-date, but also it delves...
As little as 3 years ago, many companies did not have blogs on their website, and if they did, they probably didn’t update them regularly. With the recent changes being made to the Google algorithms, having a high-quality blog is part of a comprehensive marketing strategy. This approach is what...
It wasn’t that long ago that penguins and pandas were animals that lived at the zoo and nothing more. Now say the word “Penguin” and you’re likely to get a few SEO webmasters to jump from their chairs. What is the Purpose of Google Penguin? The purpose for upgrades like Penguin and Panda is to...
Are you tired of Facebook contests that just don’t seem to work? Contests delivered on social media are great opportunities to interact with followers, grow your customer base and reach more people on Facebook. If you’ve launched several contests that just haven’t seemed to spark the level of...
When making a post on Facebook, the process is so simple, it’s easy to click the “post” button without really thinking about what you’re putting out there. In our personal lives, this may be acceptable. We all have those friends or family members we adore in person but can’t stand on Facebook. When...
  Who would have ever thought that hashtags would become such a fundamental part of modern-day society, at least the one that exists online. Heck, even a baby was rumored to be named “Hashtag” last fall. Sometimes, we see these fast fads become misused or overused, and this can be the case with...
  By now, your company most likely has social profiles on Facebook, Twitter and Pinterest. You’re adding content regularly, updating your blog and posting interesting pictures. Why? Well, that’s what the online marketing gurus tell you to do. Yet there’s something that so many companies leave out...
  Before the birth of the Internet, consumers relied on billboards, newspaper ads and television commercials to learn about new products, a type of advertising called outbound marketing. Fast forward to today where 44 percent of direct mail is never opened, 86 percent of people skip over television...
  Many have predicted the slow demise of email marketing, but email still remains an effective way to generate leads, relay company information and sell products online. Sending emails is more than just writing up a quick message and sending it off to your mailing list. The best emails do well...
  Even though social media gets the bulk of attention when it comes to internet marketing, email is still the backbone of successful marketing campaigns. Email is also the most effective way for businesses and clients to stay in touch. Still, it can be extremely frustrating when you send out an...
Just when you thought you had the new Facebook layout figured out, the social media site changes something else. Last month, Facebook announced a new design for their News Feed, which will be slowly rolled out to users over the next few months. You may be surprised to learn that this is the first...
With 2012 being such an exciting year for mobile app technology, we can only expect that 2013 will bring about the same positive trends. Technology continues to evolve, yes, but marketers are always facing new challenges, so we never know what type of platform we’ll be working off of.   For...
Imagine you’re sitting there with the perfect email blast to send out. This is sure to draw in interest you think to yourself. After all, you have all the goods: a catchy headline, smart links and great content. Yet none of this matters if you don’t have anyone to send it to.   Since the legal and...
Do you use the same mobile device for all of your needs? Probably not. Most users switch from multiple devices such as laptops, tablets and smartphones, and traditionally, this has created a challenge for both users and marketers since each mobile device has its own platform. With AdWords Enhanced...
Even though businesses spend a great deal of time marketing to new customers, the best business lies in existing clients. Loyal customers tend to buy more, spend more and talk about your business more. Before customer loyalty programs came about, sincere customers got the same standard perks as the...
Imagine this scene. You 're browsing the Internet for reviews on the best anti-virus software, when you see a number of sponsored ads on the right-hand side of your search results. One looks interesting, so you click on it and it asks for your information to learn more. Surely an ad for anti-virus...
Backlinks are incoming links to a website. They are also referred to as incoming links, inbound links, inlinks and inward links. If your business has a website and blog, backlinks are an important piece of the puzzle, as they display other websites that have included links to your posts. Both...
For years, people have predicted that the Internet would be the demise of the Yellow Pages in print, but not everyone has agreed. Yet as we continue to move forward in our Internet-driven world, we can 't argue with the facts: the Internet IS the new Yellow Pages. Google Trends shows a sharp...
In December, Facebook rolled out its new app for Android and iOS systems: Facebook Nearby. Sure, check-ins are nothing new, but the Nearby app is something more sophisticated and fun. It finally uses its “like” system in a constructive manner to market local businesses and allow...
Managing the reputation of a brand has increasing challenges thanks to the widespread use of the internet. This “free speech” tool allows anyone to write anything they want about a business. Years ago, you may have secretly hoped that if something was written negatively about...
Viral marketing is a term used to describe the act of spreading information among people over the internet. It 's one way to market your business, and it can be effective, and best of all, free. Instead of relying on sophisticated tools and programs to promote your business, people do it for you,...
The purpose of a Google Places page is to connect your business with local customers, much like the Yellow Pages used to do. With a Google Places page, you 're aligning yourself with the search engine king to be found easier on the web. And, as you probably already know, what Google wants you to do...
Once you can get past the fact that Google enjoys naming high-tech algorithms after cute zoo critters, you can begin to establish exactly how the recently launched Google Panda and Penguin updates affect your website. At the core are the differences that exist between the two systems and what...
You know the drill. You sign into your email account and see a host of emails. "I must be popular" you think to yourself. Unfortunately, it 's just another day of email blasts in your world. And if the same people keep sending the same blasts, it won 't be long before you give them the giant "B"...
Google is at it again. For quite some time, they 've been encouraging their customers to create mobile websites that are compatible with smartphones. These mobile sites aren 't just readable from a smartphone but also are user-friendly. The content is easily readable, the buttons are large, and...
A New Jersey SEO company is familiar with Google's constantly changing algorithms, which is adapting more to the needs and desires of users. Site owners want traffic, largely determined by page rankings. Rankings are determined by a number of factors, but there are a few that stand out as the most...
As Sally Field would say, “They like me! They really like me!” This popular parody is a great way to describe the feelings that we get when we see another fan “like” our Facebook business page. Although this simple “thumbs up” may seem to...
If you have a business in New Jersey, you definitely need to do everything you can to stand out from the competition. In such a compact environment, businesses are running on top of each other vying for customers. One of the best ways for small business to differentiate itself from its competition...
One – Do not use the same anchor text for all links. One of the most common grey hat link building techniques is to simply copy and paste link anchor text over and over again. Ever since the Google Penguin update, any New Jersey SEO agency can tell you that this is a strategy to avoid....
Social media is quickly becoming an integral part of a successful internet marketing campaign. As Google continues to give more attention to "social signals ", so should every internet marketers that is looking to increase their sales. For those that are properly focusing on social media and...
Staying relevant on the Internet can feel like a massive undertaking, with many webmasters uncertain as to how best ensure their online destination commands the traffic it deserves. While there are a myriad of factors that can influence a site's ranking, continually updating with new content is a...
In the last decade, successful businesses have developed new marketing techniques that allow them to harness the power of social media. A social marketing company can reach more potential customers than businesses who rely on outdated marketing strategies. Here are ten quick strategies to help any...
Internet marketing can be a powerful marketing tool for many businesses and organizations. With social media marketing strategies, it's possible to connect with key demographics in a way that can boost sales and conversion rates. While Internet advertising has grown in popularity over the past...
"The money is in the list " is a mantra internet marketers have been saying since the dot com era, and it's a saying that still rings true today. Building an effective e-mail list is by far one of the easiest and most lucrative internet marketing tactics out there, and is one that every marketer...
Social media is quickly becoming an integral part of a successful internet marketing campaign. As Google continues to give more attention to "social signals ", so should every internet marketers that is looking to increase their sales. For those that are properly focusing on social media and...
When businesses are looking to promote products and/or services on their websites, they are likely also looking for ways in which to save money while doing so. As PPC competition escalates, more and more businesses are turning to SEO campaigns in efforts to increase their site's "organic "...
Creating contests and giveaways on your Facebook page is a great way to connect with your consumers. The greatest advantage of Facebook marketing is that it can help you to create loyalty with your customers. In turn, this is going to put more money in your pocket, but only if you get your page in...
Understanding Business Branding Online businesses are global businesses. Without proper branding, online businesses can be overwhelmed by competitors and overlooked by customers. Online business is analogous to combining every ocean on the planet into one. Without branding, it's easy to see how...
It is impossible to read an Internet marketing publication or business website today and not see the words social media marketing highlighted somewhere in its pages. Social networking has changed the way that consumers use the Internet to share ideas, products, reviews and experiences with friends...
Google has always been a champion of making information easy to find. Naturally, this led Google to create a service that allowed people to businesses in their area to eat, do their taxes, or repair their vehicles. Google Places was a popular service, but it has been replaced by a region within...
A growing trend among consumers is for them to use their mobile devices to assist them with shopping and in some cases to use their devices to purchase items remotely. Consumers are using their smartphones to search for store locations, compare prices, find deals, and make orders. Smartphones are...
Over the past few years advertising and marketing with augmented reality has gained increasing popularity. Augmented reality involves a real world scene combined with computer generated objects that are displayed on a screen. Depending on the application, the camera 's position and orientation...
Setting up an online store is exciting, but there are some basic steps that will help make any online store successful. Whether the store is a custom website, WordPress site, Amazon Associates, etsy, or on eBay, the same things drive people to buy online, and so the same basic advice always applies...
Marketing on the Internet is something that many businesses attempt; however, some of these businesses make mistakes that are avoidable. What online marketing mistakes must a business know? 1. Do Not Ignore Competition If a business wishes to have a successful marketing campaign, it should be...
Businesses that are new to the internet can draw customers in quickly, but will need to establish a strong, positive online reputation in order to maintain repeat customers. One way to establish a positive reputation is to provide a quick turnaround. Whether a company is providing a service or a...
In today's digital world, companies of every size need a business website. The absence of an Internet presence can be detrimental to success, as it is often the first point of contact between a business and a potential customer. This and other advantages of having a website are outlined below. It...
Anyone with a smart phone will be instantly familiar with "apps, " the small applications and programs which run on the phone. Originally they were nothing more than simple games or labor-saving functions, but now they are omnipresent and highly useful pieces of software. Since smart phones have...
Website design is important for your business because it creates an impression in the mind of the public which it immediately identifies with your company. Your website has everything to do with your company 's image. The main elements of a website are the images, the layout, the navigation, and...
Facebook is one of the most popular social networking websites today. Recently, it revealed a brand new feature for iOS and Android called Facebook App Center. There has been much buzzing over this topic, with many people still wondering exactly what this new App Center is and for what purposes it...
Whether you are trying to get a job or you have one and want to keep it, one thing that you must consider is your social media use. Whether you love Facebook, Twitter, Tumblr or Pinterest, you have a presence on the web, and chances are good that you have identified yourself in some way on these...
One of the latest updates to Facebook pages allows business pages to select a cover photo to go along with their profile picture. This is good news for business page owners as the additional photo space will allow them to add depth and refinement to their overall page. As the profile picture...
Upon hearing, the word "organic " many people may think of foods, health or organic farming. For a long time writers and authors have been performing organic SEO (Search Engine Optimization). However, some may not have been aware of using it. This is a technique whereby computer robots easily find...
Email marketing is one of the most cost effective forms of marketing as it regularly produces some of the highest ROIs in the industry. When you utilize this type of marketing for your business, you are able to reach a large number of consumers in a very short period of time. If you have a targeted...
All great apps have two things in common: They all started with great ideas, and they all came to fruition through the efforts of skilled developers. The problem in building a great app is that while an idea only requires inspiration, developing it requires months or years of study and practice. If...
In recent years, businesses have realized the potential of marketing on social networking sites like Facebook and Twitter. Twitter in particular gives businesses a chance to interact with consumers directly and get their messages out to a large number of people with a minimal investment. Here are...
In the business world, finding new ways to market yourself and your company is critical. Many business professionals and entrepreneurs have discovered the power of social networking sites when it comes to marketing their services or products. While many professionals are spending most of their time...
Blogs are a way for businesses to communicate with their customers. They help businesses establish themselves as a reliable and informative source. One of the most popular questions asked by businesses deals with how often they should post. The answer depends on the goals of the business and needs...
Getting branded as "The Most Expensive Dog and Pony Show in the World" is not good footing to start a journey on a cross-country tour to sell a product, even if it is the most popular social media site in the world. Facebook Chief Executive Mark Zuckerberg found that out today as he scrapped his...
Marketing terms evolve as rapidly as the platforms through which businesses put them to use. One need only consider the rapid rise and equally rapid fall of daily deals, email marketing campaigns and other marketing strategies that have shot to the heights of popularity and then slowly faded into...
Getting started with a new web property or website development project can be an exciting time for your firm. Among the many options that are often considered when it comes to an actual hire for a project or position, are outsourcing the project to a firm, outsourcing pieces underneath a primary...
A balanced online brand is one of the keys to building a solid, respectable, and well-received website presence. In today 's society of information overload, consumers can easily recognize specific brands based on consistent marketing focused on image building. This is achieved by developing a...
It today 's marketplace, the lack of an online presence means a loss of revenue. However, just having a website won 't guarantee an increase in sales. All successful websites have common elements, which work to grab and then hold the attention of the consumer. When designing webpages, consider...
How can you build a relationship with your online customers? As technology increases, so must your presence on the Internet. Social networking is one of the biggest catalysts on the Internet. Creating a fan page on Facebook and allowing people to follow you on Twitter is one of the best ways to...
Websites help businesses market, inform and sell. However, without proper exposure to prospects, even the best website does not produce many positive results. Search Engine Optimization, SEO, can help.  SEO recognizes that most Internet users start looking for goods, services and product...
Print marketing is one of the oldest forms of advertising on the planet. This type of advertising has probably made more money for businesses than any other type of advertising that has ever been done. Even though television ads and radio ads have eaten into some of their profits, the demand for...
Facebook Pages have changed a lot since their inception. For now, the “Like” button is what’s hot. But getting people to “Like” your company page is only the beginning. In order to keep people coming back and turn potential customers into paying customers, you have to interact with your Facebook...
One of the number one reasons for new businesses failing is the lack of a good marketing strategy. Advertising is the key that unlocks success. Here are 3 innovative and proven methods of advertising. Giving Away Free Products to Get Facebook Likes Facebook is one of the most popular social...
PPC, or “Pay Per Click” (also sometimes referred to as cost per click) refers to an online pay for performance advertising medium and is a popular form of online marketing. Based on the search habits of the visitor, ads relevant to the search terms (keywords or phrases) are displayed on search...
A content management system, or CMS, is almost a necessity for anyone who plans to create and manage one or more websites, especially if those websites include dynamic content or many pages. At its most basic, a content management system allows the user to create a static website. Many users rely...
Social media applications are web-based tools used to connect web users together and to foster two-way dialogues instead of the passive one-way experiences of the Web 1.0 past. The numbers of users on available social media apps is growing at a rapid pace. Some of these applications have become...
No matter what product or service a business sells on its website, its bottom line will only benefit from the use of a landing page.  So What Is It? A landing page, sometimes called the lead capture page, is the first page that a visitor sees after clicking a link or an ad. In the early days of...
As time goes by and your business evolves, you might start to wonder whether it's time for you to get a new logo. After all, your business logo is your company's face; it's what customers think of when interacting with your business. A company's logo intertwines with the products and services that...
Today's world is increasingly connected by social media websites. The popularity of these sites is astonishing, and they only continue to grow larger and larger. The influence of social media in today's world cannot be denied. That's all well and good for the owners and users of these sites, but...
Many people have been talking about Pinterest lately and are not quite sure what it is or if it can be an effective marketing tool. It is a social media site that has dramatically increased in popularity over the last several months. It can be a great tool for any business, given it is utilized...
Having an ecommerce site is the first step to making money online and it can be a very exciting endeavor. However, most new online business owners tend to either mess up a few things, or their website isn't up to par with their competition. Knowing what customers look at, and how to improve the...
With over 800 million users, Facebook is the number one social networking site on the Internet. Studies indicate that the average Facebook user spends over four and a half hours per month on the site, but there is also evidence that a high percentage of users spend at least that much time on...
Email marketing has been used for years to build up businesses, but many new online businesses don't understand just how beneficial this marketing can be. Branded emails have been able to increase sales and improve conversions, and it should be added into anyone's marketing mix. Here are the main...
Even the best blogger can end up in a blogging rut, unable to think of any new ideas. It's important not to let this interrupt your normal routine. If readers expect a new post every Saturday and it isn't there for a couple of weeks, many of them will stop coming back to your blog. Fortunately,...
With more than 300 million users, Twitter is a force to be reckoned with in the social media sphere. While users utilize this service frequently, you may have some questions about whether it can be used effectively to market a business. In reality, Twitter is one of the more effective social...
With the explosion of tablet PCs and smart phones on the consumer electronics market, there has been a corresponding explosion in the popularity of business apps to help round out the services that these electronics can provide. The accessibility and mobility of these devices has made them very...
Spam is a word nearly everybody using the Internet is aware of. Whether it's checking daily emails or logging onto a favorite blog, coming in contact with social media spam is often a daily occurrence. What constitutes as spam? Spam is defined as a disruptive, often repetitive, and unwanted source...
According to the International Data Corporation (IDC), a market research company, more United States consumers will access the Internet on mobile devices than computers by 2015. Smartphones and tablets, like the iPad, are making it easier than ever for consumers to access their favorite websites....
The Internet is an excellent marketing tool for small businesses. Blogs and social networking sites, such as Facebook, provide a wealth of opportunities to establish and build brand awareness of your products and services. Facebook is popular with all demographic groups and is a beneficial way to...
Since the Internet continues to increase in popularity, creating an online presence for a business becomes more and more important with each passing day. Unfortunately, creating and maintaining an online presence takes a lot of work. A business owner may not have the time, resources or skill to...
Search engines have made the lives of every internet surfer much easier since they have come around. They have allowed anyone to be able to search for what they need to find in a matter of seconds. By simply entering in a few keywords or perhaps a phrase, the internet user is able to find some of...
Online marketing has resulted in an explosion of new ideas and ways to bring a product to the attention of prospective buyers. With the many social websites that currently exist and the ease in which videos can be produced and shown, a creative video can make a huge difference in a marketing...
The arrival of 2012 has sparked much speculation about the latest tech trends that will revolutionize Silicon Valley and the rest of the world in the year ahead. Although there are many exciting advances that are taking place in the technology industry right now, the following tech trends are...
Pay per click advertising has become one of the most popular ways for websites to advertise on search engines. This is thanks in large part to the rise of Google, which popularized such advertising through its innovative auction process where competing websites bid against one another for the right...
There are a number of small businesses with similar types of product offerings and services. In order to become successful in today’s competitive marketplace business owners must strive to present their product as a unique brand. It's an aspect of business marketing that's referred to as niche...
A well-written and interesting business blog is essential to any 21st-century company. A blog can attract new clients, retain your base, highlight your business's achievements, market products and build interest in your work. For these reasons, building a web presence is now as important as...
Choosing the right web design company is essential to the future success of a website. Web design companies are all unique and they have their own set of advantages and disadvantages depending on the needs of the customer. The design company should be a fit for the customer and meet their needs for...
  We all want our businesses to be superstars on Facebook. However, it takes time and patience to build up a successful page. It is a marathon, not a sprint and with the proper preparation and patience, you will be well on your way to the finish line. Here are a few tips for successful Facebook...
Are you at the point where you are ready to start some Pay Per Click (PPC) campaigns for your business? Or, maybe you started on your own but realize that you either don’t have enough time or are in need of someone more experienced to handle this important part of your online marketing. If so, then...
We are proud to announce the launch of our newly redesigned website, www.SEMGeeks.com. This state-of-the-art site was created by our in house digital team and we feel that it represents our forward-thinking vision and commitment to the expanding needs of our current and prospective clients. There...
SEMGeeks is proud to announce the launch of NYMRAD (New York Market Radio) new website featuring a robust backend system with user management/profile pages, dynamic content, customized Social pages and connection, as well as a new portal for radio stations in New York to create custom pages that...

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