Do you use the same mobile device for all of your needs? Probably not. Most users switch from multiple devices such as laptops, tablets and smartphones, and traditionally, this has created a challenge for both users and marketers since each mobile device has its own platform. With AdWords Enhanced Campaigns, marketers have more opportunities than ever to reach their target audience at the right time, in the right manner, across multiple platforms.
Benefits to Enhanced Campaigns
Enhanced Campaigns was rolled out early this year by Google, and there are dozens of benefits to making the upgrade. Thanks to this new structure, businesses can manage the various platforms within the same campaign, giving attention to complex targeting, bidding and ads. There are also advanced reports to measure new conversion rates, such as digital downloads. Additionally, businesses now have the ability to show smarter ads based on the mobile device their target audience is using.
For today’s marketers, this is huge stuff. Instead of having to manage multiple campaigns based on the mobile device their audience is using, Enhanced Campaigns simplifies the way we manage...