SEM Geeks Blog

5/14

How to Build the Perfect Facebook Post in Seconds

When making a post on Facebook, the process is so simple, it’s easy to click the “post” button without really thinking about what you’re putting out there. In our personal lives, this may be acceptable. We all have those friends or family members we adore in person but can’t stand on Facebook.

When it comes to your business, you can’t afford to post anything less than ideal. Whether it’s a post worded wrong, an unflattering image or a comment that is not well received, Facebook posts can put us in the doghouse and make it difficult to gain back the followers we lost. ...

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5/8

The Art of Using #Hashtags on Twitter

Who would have ever thought that hashtags would become such a fundamental part of modern-day society, at least the one that exists online. Heck, even a baby was rumored to be named “Hashtag” last fall. Sometimes, we see these fast fads become misused or overused, and this can be the case with hashtags. Knowing how, when and where to use these symbols is important to your Twitter marketing strategy.

The hashtag symbol first started being used back in 2007 in an effort to group together stories and events. Twitter is the platform where you’ll find hashtags the most, but other social media sites are joining...

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4/30

Why Every Business Needs Social Customer Service

By now, your company most likely has social profiles on Facebook, Twitter and Pinterest. You’re adding content regularly, updating your blog and posting interesting pictures. Why? Well, that’s what the online marketing gurus tell you to do. Yet there’s something that so many companies leave out of the equation, something so integral that it will automatically make or break the online reputation that you have built up for yourself over time. It’s called social customer service.

Your business already understands the importance of having responsive customer service, but it’s often...

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4/23

The Inner Scoop on Inbound Marketing

Before the birth of the Internet, consumers relied on billboards, newspaper ads and television commercials to learn about new products, a type of advertising called outbound marketing. Fast forward to today where 44 percent of direct mail is never opened, 86 percent of people skip over television commercials and 200 million are registered on the “Do Not Call” list. How are companies reaching consumers? Inbound marketing.

With inbound marketing, you’re earning your way into the hearts of consumers instead of having to buy into them, and because there’s an initial interest from the...

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4/16

Turn Your Emails into Five-Star Prodigies

Many have predicted the slow demise of email marketing, but email still remains an effective way to generate leads, relay company information and sell products online. Sending emails is more than just writing up a quick message and sending it off to your mailing list. The best emails do well because they have the right balance of engaging content, a unique layout and a smart marketing strategy.

Here’s how to turn your emails into five-star prodigies.

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4/10

When is the Best Time of the Day to Send Emails?

Even though social media gets the bulk of attention when it comes to internet marketing, email is still the backbone of successful marketing campaigns. Email is also the most effective way for businesses and clients to stay in touch. Still, it can be extremely frustrating when you send out an email and don’t hear anything back.

Since emails are received within nanoseconds of you sending them, you know that your recipients are getting your emails almost instantly. And with more ways than ever to stay connected, the “Sorry, I haven’t checked my email” excuse isn’t all that valid.

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4/2

How Facebook's New News Feed Will Change Your Marketing Strategy

Just when you thought you had the new Facebook layout figured out, the social media site changes something else. Last month, Facebook announced a new design for their News Feed, which will be slowly rolled out to users over the next few months. You may be surprised to learn that this is the first big redesign in over a year. Yes, Facebook’s News Feed has become an integral part of the social media site, even though many users were unhappy with it when it first came out.

According to Facebook, the new News Feed will feature larger images, options to toggle between different feeds and a sleek, consistent layout...

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3/26

4 Mobile App Marketing Trends

With 2012 being such an exciting year for mobile app technology, we can only expect that 2013 will bring about the same positive trends. Technology continues to evolve, yes, but marketers are always facing new challenges, so we never know what type of platform we’ll be working off of.

For instance, one of the biggest changes to the app world has been the flood of mobile devices on the market - smartphones, tablets, laptops - not to mention all the operating systems. Developing apps that run smooth...

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3/19

How to Grow Your Email List

Imagine you’re sitting there with the perfect email blast to send out. This is sure to draw in interest you think to yourself. After all, you have all the goods: a catchy headline, smart links and great content. Yet none of this matters if you don’t have anyone to send it to.

Since the legal and polite way to send email blasts to your audience is to have their consent, you must have a comprehensive email list to accommodate your...

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3/12

Should You Be Using AdWords Enhanced Campaigns?

Do you use the same mobile device for all of your needs? Probably not. Most users switch from multiple devices such as laptops, tablets and smartphones, and traditionally, this has created a challenge for both users and marketers since each mobile device has its own platform. With AdWords Enhanced Campaigns, marketers have more opportunities than ever to reach their target audience at the right time, in the right manner, across multiple platforms.

Benefits to Enhanced Campaigns

Enhanced Campaigns was rolled out early this year by Google, and there are dozens of benefits to making the upgrade. Thanks to this new structure, businesses can manage the various platforms within the same campaign, giving attention to complex targeting, bidding and ads. There are also advanced reports to measure new conversion rates, such as digital downloads. Additionally, businesses now have the ability to show smarter ads based on the mobile device their target audience is using.

For today’s marketers, this is huge stuff. Instead of having to manage multiple campaigns based on the mobile device their audience is using, Enhanced Campaigns simplifies the way we manage...

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