Blog: Where you can learn from us.

Paul Schetelich
Senior Designer
Smartphone use has increased from 21 percent in 2010 to more than 63 percent today. Add in the fact that 83 of Americans are online regularly, and you get a quick picture of how many people are on their mobile devices at any given point in time. It’s almost as if we’re watching the world go by...
John Albin
SEO Guru
The Penguin algorithm affected tens of thousands of webmasters who went on to perform meticulous link audits to be in compliance, only for their effort to have little effect, if any. Perhaps you were one of the many webmasters who spent hours removing or disavowing any link that could be considered...
John Albin
SEO Guru
In 2014, we’ve seen content marketing soar in purpose, function and popularity. In fact, a report by the Content Marketing Institute tells us that 93% of B2B businesses use content marketing as part of their overall marketing plan. With that said, let’s take a look at the hottest content marketing...
Pete Schauer
Social Marketing Guru
Savvy businesses are soaking up the benefits to social PPC because of the additional leads and sales that can result. While social PPC won’t replace Google AdWords, it’s still an effective way to round out your social media marketing strategy. Knowing which factors equal success is important to...
Mark Johnson
Lead Web Developer
Investing in usability is the best way to create a design that is simple and intuitive for the customer. The trouble is that usability design is not cheap, and therefore, it’s difficult to justify the costs associated with creating a more seamless experience. This gets especially complicated for...
Andrea Plotts
PPC Expert
With so many advertising channels these days, it’s hard to know where to put your time and money. At the end of the day, all marketers have the same goal in mind: to deliver targeted messages to the most relevant audience. When you land the right messages in the right hands, it directly drives...
John Albin
SEO Guru
Redesigning your website can be a smart move, especially if it’s outdated and lacks user-friendly features. The trouble is that redesigns get complicated quickly because there are many people giving feedback. The SEO team wants to keep your rankings intact. The development team wants to launch a...
Alison Milone
Higher EDU Expert
It’s that time of the year again! With spring enrollment down, colleges and universities have felt more pressure to bring in higher numbers for the fall semester. Higher education institutions that are new to online marketing often fall into the trap of thinking that advertising is easy since...
Pete Schauer
Social Marketing Guru
Earlier this summer, Richard Edelman, who runs the world’s largest public relations firm Edelman, let his audience in on a little secret: traditional marketing is broken. His audience included academics and brand marketing executives at DePaul University in Chicago, and some were surprised by the...
Paul Schetelich
Senior Designer
Our brains are pre-wired to view, process and digest visual information more quickly than any other stimuli. In fact, the human brain can process visual information in as little as 13 milliseconds, according to a 2014 report by MIT. Simply put, that is amazing. It makes sense, then, that marketing...
Pete Schauer
Social Marketing Guru
The GIF, or Graphics Interchange Format, is an image format that is supported by most browsers and email clients. Since it’s a file format, it can be included in emails just as any other image would. The advantage to GIFs is that they can be animated, and animation is a quick way to people’s hearts...
John Albin
SEO Guru
Google loves their animals, and now they’ve implemented another update - the Pigeon update - that is designed to produce more relevant, useful and accurate local search results. The algorithm makes changes that are visible within the Google Maps and Google Web search results. The reason for its...
Paul Schetelich
Senior Designer
Designers and copywriters have a relationship that depends on each other. Essentially, they go together like peanut butter and jelly. Salt and pepper. One can’t exist without the other. Copywriters are responsible for providing engaging content that demands people’s attention, while designers build...
John Albin
SEO Guru
Prioritization is one of the hardest parts of everyone’s day. In the marketing world, you spend a large part of your day prioritizing keywords, tactics, outreach, metrics, clients and meetings. It’s exhausting just to get through your eight hours, and you can’t help but wonder how some people are...
Andrea Plotts
PPC Expert
Google Analytics for iOS devices has finally arrived! Even though the app has been available for Android devices for quite some time, this is the first release for iOS devices, which means a large audience was missing out on the convenience of the app. The app is compatible with the iPhone, iPad...
John Albin
SEO Guru
How Google Panda works is somewhat of a mystery, at least to the typical user. In the most basic terms, Panda is another way to reorder search results based on the quality of a site’s content. This leaves users with fresh, relevant search results based on their search query. Back in 2011, Google...
Alison Milone
Higher EDU Expert
Typically, colleges and universities target prospective students that are recent or soon-to-be high school graduates. And, the logic makes perfect sense. The best time to market something is when the consumer is in need of it, right? But, if you only target recent graduates in the spring and summer...
Pete Schauer
Social Marketing Guru
The majority of reports in Google Analytics are comprised of data that is automatically collected through the basic Analytics code on your website. But, there are a few areas where you can add additional information to get specific data from your website. One of these areas is Events, which is used...
Paul Schetelich
Senior Designer
Negative space is just as important as the positive elements in graphic design. If you focus all of your attention on arranging shapes on a canvas, then you’re limiting what you can do. Design is the arrangement of both shapes and space, and in order to take graphic design to the next level, you...
Andrea Plotts
PPC Expert
Google announced last month that new shopping feed requirements were underway. The new changes will be rolled out at the end of September with the intention of accommodating Google’s recent mobile ad format update and Shopping Campaigns, which will be coming in August. Until now, Google’s ads have...
John Albin
SEO Guru
Ninety percent of all the data in the world has been generated over the last few years. This data is constantly being produced by logging onto our computers and mobile devices or having our behavior tracked by cameras and card usage. Big data is changing the way our world operates and the way that...
Andrea Plotts
PPC Expert
Everyone tells you to measure your success whether you’re running a PPC campaign or launching a new content marketing strategy. Yes, measuring is good, but it isn’t always black and white. For instance, if you launch a Twitter campaign and see a spike in web traffic, how do you know with certainty...
John Albin
SEO Guru
Marketers are always looking for creative ways to take their business to the next level, so it’s refreshing when a new tool comes along that can actually have a positive impact. Such is the case with Google My Business, a one-stop shop for small business owners who want to increase visibility and...
Pete Schauer
Social Marketing Guru
As a marketer, you understand how much precision goes into a simple status update. From the wording that is used to the time of day that it is posted, these small details can have a profound effect on how many people see and interact with the post. With Facebook’s ever-changing algorithm, we have...
Tim Hoste
Web Developer
Do you think it’s too early to be planning for your next e-commerce website? Think again! Conjuring up mental images of conversion rates, web layouts and product pages is something that you should be doing. It gets you thinking about what you want your next website to look like, what types of...
Andrea Plotts
PPC Expert
If your company has a valuable in-house PPC team, you may think that talking to an outside digital marketing agency is not necessary. After all, you don’t want to replace your in-house team, so why bother reaching out? Well, we couldn’t agree more (with the first part at least). Just because you...
Alison Milone
Higher EDU Expert
By now, your college or university probably has a good website, a presence on social media and an email marketing campaign. But, if you’re like many other higher institutions, you may not be taking the time to track and analyze data. Google Analytics can tell you a lot about where prospective...
Mark Johnson
Lead Web Developer
The early web landscape was a dark, dry place where websites were mostly used for informational purposes. With new technologies, more powerful computers, faster browsing and features like animations, video and sound effects, today’s websites are more engaging than ever before. Another shift that...
John Albin
SEO Guru
No exact formula is present for promoting blog content organically, which can make things difficult for marketers. The most common methods for increasing blog traffic include guest blogging and social media. But, another variable exists that hasn’t gained much positive traction over the years:...
Paul Schetelich
Senior Designer
If your site is outdated and could use a major refresh, it’s probably time to do a redesign. The trouble is that you don’t want to lose the hard work you’ve put into your site in terms of SEO and placement. Surely you’ve heard at least one horror story of how a site’s redesign messed with these...
Pete Schauer
Social Marketing Guru
Social media advertising isn’t a brand new concept, but it’s becoming a gold standard in modern marketing. Instead of thinking in terms of keywords, marketers are now thinking in terms of audiences. Facebook and LinkedIn ads are coming before Google AdWords. These shifts will change the way we view...
Pete Schauer
Social Marketing Guru
Every webmaster wants to know how effective their content marketing efforts are. Why put in the effort to create, publish and market content if you’re not going to crunch the numbers? The Internet makes it possible to share content with a large audience and few limitations, but you probably want to...
Andrea Plotts
PPC Expert
Imagine you research a pair of designer sunglasses on your smartphone. They look great. Their reviews are favorable. They’re in your price range. But, you’re still not 100% sold on them. Several days later, you’re walking down the street and your smartphone alerts you that those sunglasses are...
John Albin
SEO Guru
Panda 4.0 was rolled out less than a week ago, and its impact on Google’s search results didn’t go unnoticed. The Panda algorithm was originally designed to boost high-quality content sites while pushing down low-quality ones in the search results to give users the best results possible. Panda has...
Andrea Plotts
PPC Expert
Marketing campaigns require a lot of time, effort and money, but what ultimately makes visitors convert into customers is often a mystery. Thanks to research from companies like Marin Software, we’re learning more about the small details that make users more likely to be engaged and convert into...
John Albin
SEO Guru
No one wants to trigger Google’s spam filter, but the fact is that it happens. With manual penalties, you will be informed by Google in Webmaster Tools, so it makes it easier to fix the issue. Algorithmic penalties are a bit trickier, though, because you may not know that you triggered a spam...
Alison Milone
Higher EDU Expert
As you probably already know, digital marketing is not limited to Fortune 500 companies. Colleges and universities across the world use digital marketing to attract students and boost enrollment. These strategies have helped schools bring in new students throughout the year, instead of limiting new...
Tim Hoste
Web Developer
Buying a new domain is like buying an old house. You know that it has been lived in, but you’re not sure by whom or what the history holds. That is, until you start living in the house and begin noticing certain signs. The same is true with buying a new domain. You select a name that best...
Pete Schauer
Social Marketing Guru
Are you thinking about running a social promotion on Facebook? Even though Facebook has decreased its organic reach, there are still excellent opportunities for social contests and giveaways. When used correctly, social promotions have plenty of potential. First, let’s go over what a social...
Alison Milone
Higher EDU Expert
It’s no coincidence that the ads students are given match their interests and personal taste. A Gmail user who emails something about gardening, for example, will be shown ads regarding gardening at some point. Google feels that if they are going to be showing ads to users, they might as well be...
Andrea Plotts
PPC Expert
Making mistakes is a part of life, and it’s certainly a part of optimizing your landing page marketing strategy. Although every business has to go through some trial and error to find what works for them, there are certain mistakes that aren’t worth making. Some of these missteps will only cost you...
Tim Hoste
Web Developer
Customers rely on ecommerce sites for pleasant shopping experiences with the click of a button or swipe of the finger. Brands have a lot of big decisions to make when it comes to crafting the perfect ecommerce site, including its design, product pricing and customer service. Perhaps one of the...
John Albin
SEO Guru
It has been three years since Google Panda made its introduction, and a lot has changed for the web-verse since this time. The initial goal of Panda was to give users fast, relevant answers to their search queries. At the time, Matt Cutts and Amit Singhal admitted that in order to reach this goal,...
Brian Belanger
Web Development Enthusist
One of the best ways to build trust with your customers is through your website. Your website is the best representation of your company, aside from your actual product or service. Prospective clients can browse your site at their leisure, learning more about your company and how you stack up to...
Pete Schauer
Social Marketing Guru
Everyone raves about the effectiveness of sending out email blasts, but what happens when your email campaign isn’t cutting it? It may be something as simple as timing. Interestingly, the day of the week and the time of day are important factors in determining email marketing success. If you’re...
Pete Schauer
Social Marketing Guru
For those of you who don’t know us, we’re SEMGeeks, a full service digital marketing and web development agency located in Belmar, NJ. Our agency encompasses everything digital: PPC, SEO, social media, email marketing, web design, web development, mobile applications, branding and more. Our hands-...
Mark Johnson
Lead Web Developer
Each website is different, which makes it difficult to pinpoint exactly what any particular site will cost. That said, there are certain methods that web developers use to determine what an e-commerce site will cost. By understanding what factors play into the pricing structure, you will at least...
John Albin
SEO Guru
Is it possible that websites with better security will be rewarded by Google? Possibly. Matt Cutts, Google’s head of search spam, has shared with some individuals that he would like to see sites be rewarded for having increased security on their site. In fact, at SMX West, Cutts admitted that he...
Alison Milone
Higher EDU Expert
Do you love listening to music on Pandora? Of course you do. Pandora offers hundreds of music stations and over 20,000 contemporary artists. What sets Pandora apart from other streaming music sources is that you can select a personalized station of your choice and enjoy music that fits within your...
Pete Schauer
Social Marketing Guru
With so many social media channels up for grabs, it’s hard to know where to focus your attention. Facebook and Twitter are no brainers for most companies, but what about platforms like Instagram? Does it offer potential for businesses? More importantly, is there a place for your company to flourish...
Andrea Plotts
PPC Expert
Pay-per-click campaigns involve a lot of trial and error to determine which types of ads, ad placement and keywords get the most clicks. For quite some time, marketers have been receiving advice on how to make their PPC campaigns most effective. Some of  the biggest factors that they focus on...
John Albin
SEO Guru
If you have an older website that has a strong track record and has continually ranked well over the years, it’s easy to get complacent. After all, what’s not broken doesn’t need fixing, right? Unfortunately, many older sites are seeing their once solid websites drop in placement, and they can’t...
Andrea Plotts
PPC Expert
Happy April Fools’ Day! Don’t worry, we’re not going to waste your time by making you read some nonsense that turns out to be untrue at the end. We know that you have to use your time wisely these days. But we did want to take the time to address some things that marketers should never, ever joke...
Tim Hoste
Web Developer
The facts are strong. Mobile traffic has been growing steadily for the past five years. It increased more than 50 percent during 2013, and last December, tablet and smartphone traffic accounted for 20 percent of all internet traffic. Why, then, would any company turn the other cheek when it comes...
Brian Belanger
Web Development Enthusist
Designing a website is more than just plugging in a code and hitting enter. While many people worry about the technicalities of building a site, there is far more than what meets the eye. Being able to plan, visualize, create and put into action an entire website takes innate skill, dedication and...
Pete Schauer
Social Marketing Guru
How many times have you heard cryptic language online and weren’t sure if you were behind the curve or just trying to be fooled into this position? From big data to corporate journalism to brand publishing, there are many buzzwords in the tech world that are poorly defined and loosely used. Another...
John Albin
SEO Guru
When Penguin 2.1 was launched last October, it created madness in the SEO community. Thankfully, we all survived. But while this was going on, MathSight was quietly gathering data to uncover the secret to beating Penguin 2.1 and hopefully other updates in the future. Google is generally very vague...
Brian Belanger
Web Development Enthusist
South by Southwest 2014 was a bit different year, and it’s one more example of how technological trends are predictably inconsistent. Years ago when major corporations started coming to Austin to sponsor SXSW Interactive thanks to their big budgets, the focus was on increasing visibility, sharing...
Alison Milone
Higher EDU Expert
Today’s fast-paced, technologically advanced world is nearly impossible to keep up with some days, but that doesn’t mean we can’t try. The thing with a high-tech world is that people demand more. Improved experiences, highly customized solutions and cutting-edge ideas, to name a few. As an...
Andrea Plotts
PPC Expert
Have you ever wondered how Google continually gains momentum and is able to expand their products and services into other markets? Not just a search engine, but a browser, a mobile service, a social media platform, a place to blog, a place to hangout. The list goes on. And, to much surprise, the...
Nick Pietro
Web Dev Buff
When building a website, one of the first questions that clients have, aside from cost, is the time that it takes to launch. Since most people don’t have experience with building a website, they are unsure of the time, work and effort that actually goes into creating a well-rounded site. Some say...
Pete Schauer
Social Marketing Guru
Jelly is a new mobile app that offers the best of both worlds: it’s both a search engine and a social site. The platform is relatively easy to use: snap a picture with your mobile device, type in a related question and send it off to be answered by friends. For brands, it appears that Jelly may...
John Albin
SEO Guru
Imagine that you are searching for a landscape company. You do a few general searches using keywords like landscape companies in New Jersey, affordable landscaping near me and lawn maintenance companies NJ. After doing a few searches, you narrow down the list to the companies you saw consistently...
Pete Schauer
Social Marketing Guru
With a new year upon us, there are endless predictions being made about the future of the web. Many of them are simply predictions with no real grounds to stand on. But other predictions are the real deal. One of them: You will have to pay to play in 2014. What does this mean exactly? At the end of...
Paul Schetelich
Senior Designer
Responsive web design isn’t exactly a new trend, but - to much surprise - it’s still in its infancy. As more people access the web via smartphones and tablets rather than desktop and laptop computers, responsive design will continue to be a fundamental building block in the creation of lucrative...
John Albin
SEO Guru
By now, you’ve probably heard plenty about Google’s new Keyword Planner Tool, which replaced the Keyword Tool last fall. Besides giving the name a refresh, the tool has another surprise in store: hiding keywords from marketers. Ouch. Basically what the Keyword Planner does is encrypt all searches...
Pete Schauer
Social Marketing Guru
Growth hackers are stealing the limelight away from traditional marketers, and for good reason. These computer engineers have a gift for implementing strong marketing ideas during the development phase of a new product. They test, re-test and test some more. And, they are really, really smart...
Pete Schauer
Social Marketing Guru
It’s been no secret that cable and entertainment companies have been facing more challenges over the years thanks to the changing dynamics of television. With the ability to stream high-quality music, movies and TV when you want them has far more potential than traditional television, and cable...
Alison Milone
Higher EDU Expert
Summer, from a student’s point of view, is intended to be filled with as many low-key days as humanly possible. Right? Well, not exactly. Many of today’s students do not fit this typical profile and instead look at summer as an unnecessary break that interferes with learning opportunities, academic...
Paul Schetelich
Senior Designer
For those who work in technology and web design, there is a host of new changes to look forward to in 2014. It’s always fun to look back and see what types of web design trends were predicted at the start of the New Year; there are plenty that stick around and plenty that don’t. While it’s still...
John Albin
SEO Guru
Local SEO is more important than ever thanks to an increase in mobile devices and usage. In order to get people through your door, you need to have a strong local campaign that attracts and maintains local customers. Fortunately, there are many free, simple and effective techniques involving local...
Andrea Plotts
PPC Expert
When running an online campaign, there are dozens of features to take advantage of to make the program fruitful. The trouble is that so many marketers don’t fully understand these features, placing limitations on their own success. One such example is the pay-per-click (PPC) model. Even though PPC...
John Albin
SEO Guru
Debating who the next entity is to take over the world is always grounds for an interesting discussion. While the majority of people will gravitate toward a particular person, we tend to think that it will be something much more omnipresent: Google. That’s right - we said it - Google is taking over...
Pete Schauer
Social Marketing Guru
Pinterest has amazing opportunities to increase brand awareness, engagement and even sales, but the key lies in having a strong visual presence that makes people want to pin, re-pin and like your boards. One of the best ways to get people invested in your brand on Pinterest is through a sweepstakes...
John Albin
SEO Guru
Google never fails to impress when it comes to how their browser indexes and sorts through information to deliver the most accurate, high-quality results to users. It’s almost like a game where the rules are always changing, so we never know what to expect. One month, we’re moving along in the...
Pete Schauer
Social Marketing Guru
With so much hype surrounding social media and visual content, it’s no surprise that something as customary as email would go forgotten. After all, how much has email really changed over the years? While it may be true that email doesn’t undergo radical transformations like other marketing tools,...
Pete Schauer
Social Marketing Guru
Just when you thought you were comfortable navigating Facebook, something new comes along. The social networking site is no stranger to innovation, and video ads are the latest addition. Facebook assures users that these short 15-second videos will take into account the seamless user-experience...
John Albin
SEO Guru
You hear about them all the time: meet black hat SEO and white hat SEO. Maybe you don’t know everything there is to know about these two terms, but you do know that “black” is bad and “white” is good. The irony is that black hat and white hat SEO is not so black-and-white. Maybe you’ve already...
Andrea Plotts
PPC Expert
In the past, universities poured their time, energy and advertising budget into maximizing fall enrollment. With many universities facing increasingly higher enrollment rates, schools were left with the difficult decision of sending away applicants who may have been a great match for their program...
Pete Schauer
Social Marketing Guru
Marketers saw many changes in 2013 - some worth keeping and some worth throwing out the window - but each adjustment left its mark in some way. When advancements are made, they serve as stepping stones on the bigger journey to improved client-centered marketing and positive customer experiences. As...
Pete Schauer
Social Marketing Guru
So, you have a blog. And you’ve worked hard to create the interesting, funny and engaging posts that marketing professionals recommend. You’ve even taken it upon yourself to schedule out posts regularly, adding new and unique content on a consistent basis. But, you still aren’t getting the follows...
John Albin
SEO Guru
Google+ hasn’t always been a highly sought after social networking site for marketers, but that scene is rapidly changing. More marketers are discovering the undeniable benefits to using this platform, one that has been built entirely for the professional world yet in a relevant way that includes...
Andrea Plotts
PPC Expert
Since the turn of the century, there has been substantial growth in the number of undergraduate students studying abroad. More recently, competition for these students has intensified, as a greater international student base means a higher tuition revenue score and a diverse campus that represents...
Pete Schauer
Social Marketing Guru
We’re just about ready to close the doors on yet another great year in social media, but we can’t really soar into 2014 until we understand the changes that occurred in 2013. As you analyze your data and think about the goals you hope to achieve in 2014 - more traffic, better leads, improved sales...
Pete Schauer
Social Marketing Guru
Pinterest may be widely known for its photos of home cooked meals and arts and crafts projects, but that’s all about to change. In fact, it has been changing for quite some time as Pinterest has been creating a landscape that is conducive to marketers who want a slice of the visual corkboard pie....
Nick Pietro
Web Dev Buff
Understanding the customer and what motivates them to buy is always the million dollar question for businesses. Except today’s businesses have a new customer to learn about: the mobile customer. Understanding the Mobile Consumer In 2012, Google and Ipsos partnered together to learn about the...
Pete Schauer
Social Marketing Guru
When Google first launched the social networking site Google+ in 2011, it wasn’t exactly welcomed with open arms. Sure, the concept sounded great, but when users set up their profiles, they found Google+ to be a not-so-social experience. With sites like Facebook and Twitter giving users a social...
John Albin
SEO Guru
In September of this year, Google announced a new search algorithm that went into effect, impacting 90 percent of searches worldwide. This new algorithm was named Hummingbird. (Google really loves their animals.) This change was said to be one of the largest since the Caffeine Update in 2010, even...
John Albin
SEO Guru
It’s no secret to today’s marketers that links are beneficial to SEO - but only sometimes. If your marketing is too self-promotional, it could be harmful to your search rankings. If you’re liberal about getting links - or you’ve actually paid for them (gasp!) - this is also harmful to organic...
Andrea Plotts
PPC Expert
Traditionally, a student will start their higher education experience in the fall, along with hundreds or thousands of other students. Yet the factors that surround today’s universities are changing in more ways than one, and admission time is a perfect example. Spring Admission: Why it May be...
John Albin
SEO Guru
For webmasters who have been hit by Google Panda, it’s normal to feel frustrated and angry about the damaging effects. Panda targets low-quality content and poor engagement, but the criteria for evaluating websites isn’t quite so black and white. In fact, many websites sit in a gray area where they...
Andrea Plotts
PPC Expert
The familiar term CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) refers to a program that generates and grades tests that humans can pass but computers cannot. A common example of a CAPTCHA is the distorted text that you sometimes have to read when doing a...
John Albin
SEO Guru
The New Jersey State League of Municipalities is a voluntary association that is designed to help local communities do a more efficient job at self governing. Through information, new law updates and practical examples, local officials throughout the Garden State know where to come for up-to-date...
Tim Hoste
Web Developer
Is app development worth the risk? Worth the cost? It’s the million dollar question these days, as more businesses are testing the waters in regards to mobile app development in order to strengthen an existing mobile strategy. Developing apps isn’t easy. The developer first has to understand the...
Pete Schauer
Social Marketing Guru
Social media holds the key to understanding the behaviors of groups of people. Marketers monitor social media to better relate to their audience and find out what customers are looking for in a brand. Even higher institutions use social media to interpret what students want in their college...
John Albin
SEO Guru
Penguin 2.1 has been launched 4 ½ months after the previous Penguin update, and although it appears to be a data refresh, some webmasters report getting hit hard by the algorithm change. It often takes several weeks to determine the impact from these updates as more webmasters come forward and...
Andrea Plotts
PPC Expert
Things are about to get crazy. Last fall, Google announced Course Builder, an open platform that allows users to build their own MOOCs for free. It is an experimental platform that was created in response to the demand for online education. Everything from game theory to philanthropy has been...
Andrea Plotts
PPC Expert
According to the American Cancer Society, breast cancer is the second most common cancer among women, following skin cancer. About 1 in 8 women will develop breast cancer in their lifetime. The outcome is different for everyone. Some will survive, some will not. But, one thing is for certain: no...
Pete Schauer
Social Marketing Guru
If you want effective, well-targeted social media marketing, you must understand which demographics are using social media the most. While it’s not always a good idea to generalize, chances are good that it’s not your older adults who are Tweeting and reading status updates on a Friday night....
Andrea Plotts
PPC Expert
U.S. agency revenue may have increased 5.6% in 2012, but that was the slowest growth since the ad market started to recover in 2010. This year, agencies are on track for another period of moderate growth. U.S. agency revenue totaled $35.6 billion in 2012, so we can expect similar numbers in 2013....
Pete Schauer
Social Marketing Guru
Facebook, Twitter, Pinterest - do you really have the time to grow another following on Instagram? What if we told you that you could increase your followers dramatically by giving just a few minutes a day to the photo sharing app?   If you aren’t on Instagram yet, you’re missing out, plain and...
John Albin
SEO Guru
Marketers lose sleep over the metrics that determine page ranking. While the rest of the world is counting sheep, internet marketers are counting Facebook likes and +1s. And, it’s a good thing they are.   Every couple of years, the Moz Data Science Team runs correlation studies to uncover some of...
Pete Schauer
Social Marketing Guru
College students aren’t the only ones who have to throw the dice when it comes to choosing the best university for their career goals; universities also play a big guessing game in understanding the needs of the modern student. If your university misses the opportunity to connect with prospective...
Andrea Plotts
PPC Expert
If your business is running a Google Adwords campaign, knowing and understanding what quality score means can be a game changer in how well your campaign does. In short, quality score is used to rank how relevant and useful a search engine believes a particular text ad to be. This relevancy is...
One of the most constructive things your business can do on social media is engage with fans and followers. Thanks to LinkedIn Contacts, a new tool launched by LinkedIn earlier this year, it has never been easier to keep in touch with the people that matter most - at least in the business world...
When it comes to business blogging, the future is bright. It has taken some time for business blogging to gain credibility, especially because much of the content out there is subpar. In the early days, there was far less competition, so the content that was pushed out didn’t need to have the same...
Andrea Plotts
PPC Expert
Thanks to research shared by Google’s education team during a Hangout on Air, higher institutions are getting the opportunity to better market to prospective students. Higher education information is on demand on mobile devices, confirming that young adults do more than just search for concert...
If you’ve believed that Pinterest was a small player in a big playing field, think again. Pinterest has established itself as being one of the fastest growing social networks—ever. Not only has the site experienced exponential growth in user activity and as a referring site, but also there is...
Lead generation: You read about it, you hear people talking about, but what is it really? Some people have a misconception about lead generation, believing that leads come from any email address that has been acquired.   In truth, leads are people who are have indicated interest in your product or...
Think about the last positive online interaction you had with a business. What was so great about the experience? Was it personalized? Ultraconvenient? Customers from across the globe are learning about the power of technology from e-commerce leaders like Amazon and Apple. These frontrunners set...
Twitter offers an excellent platform for social networking, increasing follower count and even making some money. But, if there’s one thing about this social site, it’s that you must be witty with your words. With a 160 character max for the bio, choosing your text wisely is critical in building an...
If your business doesn’t have a Pinterest account, it’s time to get building your profile. According to Business Insider, Pinterest is rapidly growing, sending more traffic to e-commerce websites in the first quarter of 2013 than it did during the holiday season of 2012. It drove twice as much...
If you’ve been on Twitter, there’s no doubt that you’ve been greeted by the hashtag symbol, which is basically a simple way for people to search for topics. Hashtags have been much slower to grow on other social networks, but that’s all about to change. With Facebook’s newly launched Graph Search...
As a marketer, you understand that your brand is always making an impact on someone. Even while you sleep, there is someone out there who is reading about your brand online, browsing your website or seeing a display ad. You can’t always manage these interactions, which can be scary at first. You...
Facebook Graph Search is finally rolling out to U.S. English users after being in beta testing for the past six months. Graph Search was announced earlier this year and has undergone some improvements based on testing and feedback. At this time, it’s only available on desktop, not mobile, but we...
Understanding what drives customers to make a purchase can be challenging, but when it comes to making an online purchase, you can probably relate. Most of us have bought something online, or have at least shopped online, and the path almost always includes spending a few days researching the...
At the start of the year, there were many predictions about which digital marketing trends would evolve. Now that we’re in the middle of 2013, we’ve seen some trends emerge and others phase out. Even though we’ll see changes over time, digital marketing remains a vital component for today’s...
The wait is over for Google Penguin 2.0, which has helped some marketers sleep a bit better. If your site wasn't penalized, you may not be out of the clear yet. There's a good chance that Google's algorithms will look at the relationship you have with the Google family members, including Google...
Aside from the normal challenges that everyday businesses face, risk is the single most demanding factor because of its ability to destroy value, ruin reputation and even bring a company down. In the wake of a global financial crisis, we have even less room to gamble with risk, which is why many...
Considering that it’s only 2013, we can expect a radically different market in 2020. On-demand marketing will be at the center of the business universe because of its ability to meet real-time needs. Already we are seeing a huge drive toward on-demand marketing: apps that alert us when our bank...
You can’t argue with the fact that today’s emerging markets are fast-changing and sporadic, with customers being more demanding and conscious of price. Since some types of traditional marketing are no longer effective, marketers must reexamine these approaches and tailor them to fit the current...
The doors have already been opened into what some call The Golden Age. On-demand marketing is a component of the digital age and is changing the way we look at marketing efforts for both businesses and consumers. In recent years, marketing has been “on” but that doesn’t mean it has been relevant or...
Penguin 4, the fourth release of Google’s spam-fighting algorithm, is now live. It joins the much talked-about Penguin 2.0 update, which will deliver many new twists and turns for webmasters. This new generation of technology is designed to better stop spam, and while we can appreciate its...
If you look at the facts surrounding traditional higher education, it’s apparent that something needs to change. Frustration is mounting from both an educational and financial standpoint. Only six in ten students are graduating within six years at four-year institutions. Graduates lack the skills...
It’s the moment webmasters have been waiting for: Google Penguin 2.0 was rolled out on May 22, 2013, leaving noticeable changes for 2.3 percent of English-US queries. The new algorithm is intended to have a large impact on web spam, as it’s not only newer and more up-to-date, but also it delves...
As little as 3 years ago, many companies did not have blogs on their website, and if they did, they probably didn’t update them regularly. With the recent changes being made to the Google algorithms, having a high-quality blog is part of a comprehensive marketing strategy. This approach is what...
It wasn’t that long ago that penguins and pandas were animals that lived at the zoo and nothing more. Now say the word “Penguin” and you’re likely to get a few SEO webmasters to jump from their chairs. What is the Purpose of Google Penguin? The purpose for upgrades like Penguin and Panda is to...
Are you tired of Facebook contests that just don’t seem to work? Contests delivered on social media are great opportunities to interact with followers, grow your customer base and reach more people on Facebook. If you’ve launched several contests that just haven’t seemed to spark the level of...
When making a post on Facebook, the process is so simple, it’s easy to click the “post” button without really thinking about what you’re putting out there. In our personal lives, this may be acceptable. We all have those friends or family members we adore in person but can’t stand on Facebook. When...
  Who would have ever thought that hashtags would become such a fundamental part of modern-day society, at least the one that exists online. Heck, even a baby was rumored to be named “Hashtag” last fall. Sometimes, we see these fast fads become misused or overused, and this can be the case with...
  By now, your company most likely has social profiles on Facebook, Twitter and Pinterest. You’re adding content regularly, updating your blog and posting interesting pictures. Why? Well, that’s what the online marketing gurus tell you to do. Yet there’s something that so many companies leave out...
  Before the birth of the Internet, consumers relied on billboards, newspaper ads and television commercials to learn about new products, a type of advertising called outbound marketing. Fast forward to today where 44 percent of direct mail is never opened, 86 percent of people skip over television...
  Many have predicted the slow demise of email marketing, but email still remains an effective way to generate leads, relay company information and sell products online. Sending emails is more than just writing up a quick message and sending it off to your mailing list. The best emails do well...
  Even though social media gets the bulk of attention when it comes to internet marketing, email is still the backbone of successful marketing campaigns. Email is also the most effective way for businesses and clients to stay in touch. Still, it can be extremely frustrating when you send out an...
Just when you thought you had the new Facebook layout figured out, the social media site changes something else. Last month, Facebook announced a new design for their News Feed, which will be slowly rolled out to users over the next few months. You may be surprised to learn that this is the first...
With 2012 being such an exciting year for mobile app technology, we can only expect that 2013 will bring about the same positive trends. Technology continues to evolve, yes, but marketers are always facing new challenges, so we never know what type of platform we’ll be working off of.   For...
Imagine you’re sitting there with the perfect email blast to send out. This is sure to draw in interest you think to yourself. After all, you have all the goods: a catchy headline, smart links and great content. Yet none of this matters if you don’t have anyone to send it to.   Since the legal and...
Do you use the same mobile device for all of your needs? Probably not. Most users switch from multiple devices such as laptops, tablets and smartphones, and traditionally, this has created a challenge for both users and marketers since each mobile device has its own platform. With AdWords Enhanced...
Even though businesses spend a great deal of time marketing to new customers, the best business lies in existing clients. Loyal customers tend to buy more, spend more and talk about your business more. Before customer loyalty programs came about, sincere customers got the same standard perks as the...
Imagine this scene. You 're browsing the Internet for reviews on the best anti-virus software, when you see a number of sponsored ads on the right-hand side of your search results. One looks interesting, so you click on it and it asks for your information to learn more. Surely an ad for anti-virus...
Backlinks are incoming links to a website. They are also referred to as incoming links, inbound links, inlinks and inward links. If your business has a website and blog, backlinks are an important piece of the puzzle, as they display other websites that have included links to your posts. Both...
For years, people have predicted that the Internet would be the demise of the Yellow Pages in print, but not everyone has agreed. Yet as we continue to move forward in our Internet-driven world, we can 't argue with the facts: the Internet IS the new Yellow Pages. Google Trends shows a sharp...
In December, Facebook rolled out its new app for Android and iOS systems: Facebook Nearby. Sure, check-ins are nothing new, but the Nearby app is something more sophisticated and fun. It finally uses its “like” system in a constructive manner to market local businesses and allow...
Managing the reputation of a brand has increasing challenges thanks to the widespread use of the internet. This “free speech” tool allows anyone to write anything they want about a business. Years ago, you may have secretly hoped that if something was written negatively about...
Viral marketing is a term used to describe the act of spreading information among people over the internet. It 's one way to market your business, and it can be effective, and best of all, free. Instead of relying on sophisticated tools and programs to promote your business, people do it for you,...
The purpose of a Google Places page is to connect your business with local customers, much like the Yellow Pages used to do. With a Google Places page, you 're aligning yourself with the search engine king to be found easier on the web. And, as you probably already know, what Google wants you to do...
Once you can get past the fact that Google enjoys naming high-tech algorithms after cute zoo critters, you can begin to establish exactly how the recently launched Google Panda and Penguin updates affect your website. At the core are the differences that exist between the two systems and what...
You know the drill. You sign into your email account and see a host of emails. "I must be popular" you think to yourself. Unfortunately, it 's just another day of email blasts in your world. And if the same people keep sending the same blasts, it won 't be long before you give them the giant "B"...
Google is at it again. For quite some time, they 've been encouraging their customers to create mobile websites that are compatible with smartphones. These mobile sites aren 't just readable from a smartphone but also are user-friendly. The content is easily readable, the buttons are large, and...
A New Jersey SEO company is familiar with Google's constantly changing algorithms, which is adapting more to the needs and desires of users. Site owners want traffic, largely determined by page rankings. Rankings are determined by a number of factors, but there are a few that stand out as the most...
As Sally Field would say, “They like me! They really like me!” This popular parody is a great way to describe the feelings that we get when we see another fan “like” our Facebook business page. Although this simple “thumbs up” may seem to...
If you have a business in New Jersey, you definitely need to do everything you can to stand out from the competition. In such a compact environment, businesses are running on top of each other vying for customers. One of the best ways for small business to differentiate itself from its competition...
One – Do not use the same anchor text for all links. One of the most common grey hat link building techniques is to simply copy and paste link anchor text over and over again. Ever since the Google Penguin update, any New Jersey SEO agency can tell you that this is a strategy to avoid....
Social media is quickly becoming an integral part of a successful internet marketing campaign. As Google continues to give more attention to "social signals ", so should every internet marketers that is looking to increase their sales. For those that are properly focusing on social media and...
Staying relevant on the Internet can feel like a massive undertaking, with many webmasters uncertain as to how best ensure their online destination commands the traffic it deserves. While there are a myriad of factors that can influence a site's ranking, continually updating with new content is a...
In the last decade, successful businesses have developed new marketing techniques that allow them to harness the power of social media. A social marketing company can reach more potential customers than businesses who rely on outdated marketing strategies. Here are ten quick strategies to help any...
Internet marketing can be a powerful marketing tool for many businesses and organizations. With social media marketing strategies, it's possible to connect with key demographics in a way that can boost sales and conversion rates. While Internet advertising has grown in popularity over the past...
"The money is in the list " is a mantra internet marketers have been saying since the dot com era, and it's a saying that still rings true today. Building an effective e-mail list is by far one of the easiest and most lucrative internet marketing tactics out there, and is one that every marketer...
Social media is quickly becoming an integral part of a successful internet marketing campaign. As Google continues to give more attention to "social signals ", so should every internet marketers that is looking to increase their sales. For those that are properly focusing on social media and...
When businesses are looking to promote products and/or services on their websites, they are likely also looking for ways in which to save money while doing so. As PPC competition escalates, more and more businesses are turning to SEO campaigns in efforts to increase their site's "organic "...
Creating contests and giveaways on your Facebook page is a great way to connect with your consumers. The greatest advantage of Facebook marketing is that it can help you to create loyalty with your customers. In turn, this is going to put more money in your pocket, but only if you get your page in...
Understanding Business Branding Online businesses are global businesses. Without proper branding, online businesses can be overwhelmed by competitors and overlooked by customers. Online business is analogous to combining every ocean on the planet into one. Without branding, it's easy to see how...
It is impossible to read an Internet marketing publication or business website today and not see the words social media marketing highlighted somewhere in its pages. Social networking has changed the way that consumers use the Internet to share ideas, products, reviews and experiences with friends...
Google has always been a champion of making information easy to find. Naturally, this led Google to create a service that allowed people to businesses in their area to eat, do their taxes, or repair their vehicles. Google Places was a popular service, but it has been replaced by a region within...
A growing trend among consumers is for them to use their mobile devices to assist them with shopping and in some cases to use their devices to purchase items remotely. Consumers are using their smartphones to search for store locations, compare prices, find deals, and make orders. Smartphones are...
Over the past few years advertising and marketing with augmented reality has gained increasing popularity. Augmented reality involves a real world scene combined with computer generated objects that are displayed on a screen. Depending on the application, the camera 's position and orientation...
Setting up an online store is exciting, but there are some basic steps that will help make any online store successful. Whether the store is a custom website, WordPress site, Amazon Associates, etsy, or on eBay, the same things drive people to buy online, and so the same basic advice always applies...
Marketing on the Internet is something that many businesses attempt; however, some of these businesses make mistakes that are avoidable. What online marketing mistakes must a business know? 1. Do Not Ignore Competition If a business wishes to have a successful marketing campaign, it should be...
Businesses that are new to the internet can draw customers in quickly, but will need to establish a strong, positive online reputation in order to maintain repeat customers. One way to establish a positive reputation is to provide a quick turnaround. Whether a company is providing a service or a...
In today's digital world, companies of every size need a business website. The absence of an Internet presence can be detrimental to success, as it is often the first point of contact between a business and a potential customer. This and other advantages of having a website are outlined below. It...
Anyone with a smart phone will be instantly familiar with "apps, " the small applications and programs which run on the phone. Originally they were nothing more than simple games or labor-saving functions, but now they are omnipresent and highly useful pieces of software. Since smart phones have...
Website design is important for your business because it creates an impression in the mind of the public which it immediately identifies with your company. Your website has everything to do with your company 's image. The main elements of a website are the images, the layout, the navigation, and...
Facebook is one of the most popular social networking websites today. Recently, it revealed a brand new feature for iOS and Android called Facebook App Center. There has been much buzzing over this topic, with many people still wondering exactly what this new App Center is and for what purposes it...
Whether you are trying to get a job or you have one and want to keep it, one thing that you must consider is your social media use. Whether you love Facebook, Twitter, Tumblr or Pinterest, you have a presence on the web, and chances are good that you have identified yourself in some way on these...
One of the latest updates to Facebook pages allows business pages to select a cover photo to go along with their profile picture. This is good news for business page owners as the additional photo space will allow them to add depth and refinement to their overall page. As the profile picture...
Upon hearing, the word "organic " many people may think of foods, health or organic farming. For a long time writers and authors have been performing organic SEO (Search Engine Optimization). However, some may not have been aware of using it. This is a technique whereby computer robots easily find...
Email marketing is one of the most cost effective forms of marketing as it regularly produces some of the highest ROIs in the industry. When you utilize this type of marketing for your business, you are able to reach a large number of consumers in a very short period of time. If you have a targeted...
All great apps have two things in common: They all started with great ideas, and they all came to fruition through the efforts of skilled developers. The problem in building a great app is that while an idea only requires inspiration, developing it requires months or years of study and practice. If...
In recent years, businesses have realized the potential of marketing on social networking sites like Facebook and Twitter. Twitter in particular gives businesses a chance to interact with consumers directly and get their messages out to a large number of people with a minimal investment. Here are...
In the business world, finding new ways to market yourself and your company is critical. Many business professionals and entrepreneurs have discovered the power of social networking sites when it comes to marketing their services or products. While many professionals are spending most of their time...
Blogs are a way for businesses to communicate with their customers. They help businesses establish themselves as a reliable and informative source. One of the most popular questions asked by businesses deals with how often they should post. The answer depends on the goals of the business and needs...
Getting branded as "The Most Expensive Dog and Pony Show in the World" is not good footing to start a journey on a cross-country tour to sell a product, even if it is the most popular social media site in the world. Facebook Chief Executive Mark Zuckerberg found that out today as he scrapped his...
Marketing terms evolve as rapidly as the platforms through which businesses put them to use. One need only consider the rapid rise and equally rapid fall of daily deals, email marketing campaigns and other marketing strategies that have shot to the heights of popularity and then slowly faded into...
Getting started with a new web property or website development project can be an exciting time for your firm. Among the many options that are often considered when it comes to an actual hire for a project or position, are outsourcing the project to a firm, outsourcing pieces underneath a primary...
A balanced online brand is one of the keys to building a solid, respectable, and well-received website presence. In today 's society of information overload, consumers can easily recognize specific brands based on consistent marketing focused on image building. This is achieved by developing a...
It today 's marketplace, the lack of an online presence means a loss of revenue. However, just having a website won 't guarantee an increase in sales. All successful websites have common elements, which work to grab and then hold the attention of the consumer. When designing webpages, consider...
How can you build a relationship with your online customers? As technology increases, so must your presence on the Internet. Social networking is one of the biggest catalysts on the Internet. Creating a fan page on Facebook and allowing people to follow you on Twitter is one of the best ways to...
Websites help businesses market, inform and sell. However, without proper exposure to prospects, even the best website does not produce many positive results. Search Engine Optimization, SEO, can help.  SEO recognizes that most Internet users start looking for goods, services and product...
Print marketing is one of the oldest forms of advertising on the planet. This type of advertising has probably made more money for businesses than any other type of advertising that has ever been done. Even though television ads and radio ads have eaten into some of their profits, the demand for...
Facebook Pages have changed a lot since their inception. For now, the “Like” button is what’s hot. But getting people to “Like” your company page is only the beginning. In order to keep people coming back and turn potential customers into paying customers, you have to interact with your Facebook...
One of the number one reasons for new businesses failing is the lack of a good marketing strategy. Advertising is the key that unlocks success. Here are 3 innovative and proven methods of advertising. Giving Away Free Products to Get Facebook Likes Facebook is one of the most popular social...
PPC, or “Pay Per Click” (also sometimes referred to as cost per click) refers to an online pay for performance advertising medium and is a popular form of online marketing. Based on the search habits of the visitor, ads relevant to the search terms (keywords or phrases) are displayed on search...
A content management system, or CMS, is almost a necessity for anyone who plans to create and manage one or more websites, especially if those websites include dynamic content or many pages. At its most basic, a content management system allows the user to create a static website. Many users rely...
Social media applications are web-based tools used to connect web users together and to foster two-way dialogues instead of the passive one-way experiences of the Web 1.0 past. The numbers of users on available social media apps is growing at a rapid pace. Some of these applications have become...
No matter what product or service a business sells on its website, its bottom line will only benefit from the use of a landing page.  So What Is It? A landing page, sometimes called the lead capture page, is the first page that a visitor sees after clicking a link or an ad. In the early days of...
As time goes by and your business evolves, you might start to wonder whether it's time for you to get a new logo. After all, your business logo is your company's face; it's what customers think of when interacting with your business. A company's logo intertwines with the products and services that...
Today's world is increasingly connected by social media websites. The popularity of these sites is astonishing, and they only continue to grow larger and larger. The influence of social media in today's world cannot be denied. That's all well and good for the owners and users of these sites, but...
Many people have been talking about Pinterest lately and are not quite sure what it is or if it can be an effective marketing tool. It is a social media site that has dramatically increased in popularity over the last several months. It can be a great tool for any business, given it is utilized...
Having an ecommerce site is the first step to making money online and it can be a very exciting endeavor. However, most new online business owners tend to either mess up a few things, or their website isn't up to par with their competition. Knowing what customers look at, and how to improve the...
With over 800 million users, Facebook is the number one social networking site on the Internet. Studies indicate that the average Facebook user spends over four and a half hours per month on the site, but there is also evidence that a high percentage of users spend at least that much time on...
Email marketing has been used for years to build up businesses, but many new online businesses don't understand just how beneficial this marketing can be. Branded emails have been able to increase sales and improve conversions, and it should be added into anyone's marketing mix. Here are the main...
Even the best blogger can end up in a blogging rut, unable to think of any new ideas. It's important not to let this interrupt your normal routine. If readers expect a new post every Saturday and it isn't there for a couple of weeks, many of them will stop coming back to your blog. Fortunately,...
With more than 300 million users, Twitter is a force to be reckoned with in the social media sphere. While users utilize this service frequently, you may have some questions about whether it can be used effectively to market a business. In reality, Twitter is one of the more effective social...
With the explosion of tablet PCs and smart phones on the consumer electronics market, there has been a corresponding explosion in the popularity of business apps to help round out the services that these electronics can provide. The accessibility and mobility of these devices has made them very...
Spam is a word nearly everybody using the Internet is aware of. Whether it's checking daily emails or logging onto a favorite blog, coming in contact with social media spam is often a daily occurrence. What constitutes as spam? Spam is defined as a disruptive, often repetitive, and unwanted source...
According to the International Data Corporation (IDC), a market research company, more United States consumers will access the Internet on mobile devices than computers by 2015. Smartphones and tablets, like the iPad, are making it easier than ever for consumers to access their favorite websites....
The Internet is an excellent marketing tool for small businesses. Blogs and social networking sites, such as Facebook, provide a wealth of opportunities to establish and build brand awareness of your products and services. Facebook is popular with all demographic groups and is a beneficial way to...
Since the Internet continues to increase in popularity, creating an online presence for a business becomes more and more important with each passing day. Unfortunately, creating and maintaining an online presence takes a lot of work. A business owner may not have the time, resources or skill to...
Search engines have made the lives of every internet surfer much easier since they have come around. They have allowed anyone to be able to search for what they need to find in a matter of seconds. By simply entering in a few keywords or perhaps a phrase, the internet user is able to find some of...
Online marketing has resulted in an explosion of new ideas and ways to bring a product to the attention of prospective buyers. With the many social websites that currently exist and the ease in which videos can be produced and shown, a creative video can make a huge difference in a marketing...
The arrival of 2012 has sparked much speculation about the latest tech trends that will revolutionize Silicon Valley and the rest of the world in the year ahead. Although there are many exciting advances that are taking place in the technology industry right now, the following tech trends are...
There are a number of small businesses with similar types of product offerings and services. In order to become successful in today’s competitive marketplace business owners must strive to present their product as a unique brand. It's an aspect of business marketing that's referred to as niche...
Pay per click advertising has become one of the most popular ways for websites to advertise on search engines. This is thanks in large part to the rise of Google, which popularized such advertising through its innovative auction process where competing websites bid against one another for the right...
A well-written and interesting business blog is essential to any 21st-century company. A blog can attract new clients, retain your base, highlight your business's achievements, market products and build interest in your work. For these reasons, building a web presence is now as important as...
Choosing the right web design company is essential to the future success of a website. Web design companies are all unique and they have their own set of advantages and disadvantages depending on the needs of the customer. The design company should be a fit for the customer and meet their needs for...
  We all want our businesses to be superstars on Facebook. However, it takes time and patience to build up a successful page. It is a marathon, not a sprint and with the proper preparation and patience, you will be well on your way to the finish line. Here are a few tips for successful Facebook...
Are you at the point where you are ready to start some Pay Per Click (PPC) campaigns for your business? Or, maybe you started on your own but realize that you either don’t have enough time or are in need of someone more experienced to handle this important part of your online marketing. If so, then...
We are proud to announce the launch of our newly redesigned website, www.SEMGeeks.com. This state-of-the-art site was created by our in house digital team and we feel that it represents our forward-thinking vision and commitment to the expanding needs of our current and prospective clients. There...
SEMGeeks is proud to announce the launch of NYMRAD (New York Market Radio) new website featuring a robust backend system with user management/profile pages, dynamic content, customized Social pages and connection, as well as a new portal for radio stations in New York to create custom pages that...

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