One of the latest updates to Facebook pages allows business pages to select a cover photo to go along with their profile picture. This is good news for business page owners as the additional photo space will allow them to add depth and refinement to their overall page. 
As the profile picture itself will remain on the left-hand side of the cover photo, be superimposed, and remain smaller; it is a good place to move an image that reflects the company identity in either text or logo format.

Getting branded as “The Most Expensive Dog and Pony Show in the World” is not good footing to start a journey on a cross-country tour to sell a product, even if it is the most popular social media site in the world.

Facebook Pages have changed a lot since their inception. For now, the “Like” button is what’s hot. But getting people to “Like” your company page is only the beginning. In order to keep people coming back and turn potential customers into paying customers, you have to interact with your Facebook fans.

Standing Out From the Crowd

The Internet is an excellent marketing tool for small businesses. Blogs and social networking sites, such as Facebook, provide a wealth of opportunities to establish and build brand awareness of your products and services. Facebook is popular with all demographic groups and is a beneficial way to promote your small business. It’s important that you use the correct strategies to generate the attention that you desire from these online avenues. If handled correctly, you will experience a considerable increase in your revenue.