Benefits to Advertisers

Buying newspaper advertising space has traditionally been a labor-intensive process. Orchestrating a multi-city campaign can be a challenge, and it can be difficult to negotiate rates with papers with whom you don't have an established relationship, particularly if you're a small or mid-sized advertiser.

With Google Print Ads, our new online marketplace brings together buyers and sellers of advertising space.  It's now simple for advertisers of all sizes to create successful, cost-effective newspaper campaigns.

Advertising agencies using Google Print Ads can spend more time providing strategic guidance and high-level service to their clients, rather than spending time on execution, logistics, and manual tracking.

Why newspaper advertising?

Newspaper advertising is a powerful display format for announcing sales and promotions, branding, targeting regional audiences, and generating leads.

The Power of Newspapers

Newspapers can be an important component in any advertiser's media mix.

Newspapers give advertisers significant local reach. They are the voice of their community.

• On an average weekday, 50% of U.S. adults read a newspaper and 2.3 people read each copy of a newspaper.
• On an average Sunday, 57% of U.S. adults read a newspaper - that's more than watch the Super Bowl!
• Newspapers are the #1 source for local news.

Newspapers help advertisers reach an attractive demographic.

• Readers tend to be highly educated and affluent, have higher Internet penetration, and shop online more frequently.
• Readers say that the newspaper is "an important part of their daily routine," and that "reading the newspaper is relaxing to me."

Newspapers are a key resource for shopping information that drives consumers to make purchases - online and offline.

• 84% say they visited a retail store as a result of newspaper advertising.
• 60% said they visited a website to learn more about a product or service seen in a newspaper ad.
• 50% said they bought something online after seeing a newspaper ad.

Newspapers are relevant throughout the purchase cycle.

Consumers refer to newspaper ads, whether they're gathering product information or deciding which merchant offers the best price.

How does Google Print Ads work?

The process is simple: you select the newspapers, enter a bid for available ad space, and upload your ads. Remember, Google Print Ads isn't auction-based - instead, you suggest the price that works with your budget. Publishers will review your bids and either approve, decline, or negotiate your offers. After your ads run, you'll see a copy of the newspaper page where your ad was published, and can safely pay for the placement. Do all this in one easy online interface.

How it Works

Six steps to building a newspaper campaign

• 1. Choose newspapers to bid on based on geography, circulation size, ad size availability, section availability, and other criteria.
• 2. Select day(s)-of-week, desired section, and ad size for each desired publication.
• 3. Name your "bid" - the price you're willing to pay for your ad insertion.
• 4. Submit bids to publishers.
• 5. Publishers will respond (generally, within 72 hours) by accepting your bid or initiating discussions about why your bid was not accepted. (You can submit new bids based on these discussions.)
• 6. Submit ad to publishers.

Throughout the process, Google representatives are available to answer your questions and help you achieve an effective newspaper campaign.

Pricing

Google Print Ads is a dynamic offer-based marketplace - not an auction. Advertisers propose the price they're willing to pay for an advertisement, and publishers accept or decline those bids based on factors like day-of-the-week, desired newspaper section, pre-established rates for the advertiser's industry, and available inventory.