The Power of Radio Advertising

Radio advertising can be an important component of a marketing media mix and can provide a great complement to Internet campaigns.

Radio Reaches Your Customers

Did you know that radio reaches 94% of all Americans over the age of twelve every week? Almost half of the US population (46%) listens to the radio while driving, and over a third of listeners (38.4%) prefer radio to other mediums.

Radio Promotes Online Conversion

More than half (57%) of users who listen to the radio while browsing the Internet search for items they heard about on the radio. Additionally, nearly a quarter (22%) of online users make purchases after performing a radio driven search.

Radio Increases the Impact of Your Online Campaigns

Recall for a mix of one Internet and one radio ad is four and a half times as high as the recall for two Internet ads alone. Furthermore, a radio and Internet mix enhances website visitation, emotional connection, and aspirational lift.

Consumers Are More Receptive to Radio Advertising

Radio ads are well received by consumers - a significant 63% of listeners feel that radio ads do not get in the way of their radio listening experience. In fact, listeners are conditioned to expect ads for products that interest them.

About Google Audio Ads

Google has partnered with over 1,600 radio stations to provide a platform that makes radio advertising easier and more efficient.

Bringing Simplicity, Efficiency, and Accountability to AM/FM Radio Advertising!

Select from over 1,600 AM/FM radio stations across the U.S. - including Clear Channel properties - to play your 30-second spots. Monitor your radio campaigns more efficiently, right from your AdWords account.

We're Making Radio Advertising Easier!

Google Audio Ads allows you to create and launch high-quality radio advertising campaigns in just a few easy steps. You can set your own budget and decide when and where you'd like your ads to air.

How Pricing Works

Bidding for ad plays is generally the most affordable option.  At the beginning of each broadcast day, radio stations auction off the available ad time to the highest bidders.

Reserving ad plays allows you to choose how much radio advertising you'd like to buy at a set price.

The Google Audio Ads Advantage

Event based triggers - play ads based on parameters you set, such as high and low weather temperatures.

Call reporting - measure the effectiveness of your radio campaigns with a unique telephone number (it's free!)