What makes SEO complicated is that there are many factors that have an impact on how well your company’s website ranks. Even once you have these factors down pat, the search engines may change their criteria for ranking sites, meaning that your business’ site can lose its hard-earned spot.
While SEO can be complex, it’s also your friend, and a good one at that. The promising news is that you don’t have to comprehend every detail, as SEO is not an exact science. Instead, it’s important to leverage the available tools that will make the most of your company’s website so that it ranks well, generates traffic and experiences growth. At the end of the day, SEO is about making a profit, so you will need to have a reliable system in place to track your Return on Investment (ROI).
There are over 200 SEO factors that Google uses to rank pages in the search results. If these factors are ranked well, it improves the placement of your site. If these factors are negatively ranked, the opposite happens. Below are some of the most common factors that Google takes into account:
The bottom line: SEO is a comprehensive effort that includes both on-page and off-page activity, and optimizing all outlets will lead to the greatest ROI.
Remember that search engines are not people. You can't just tell them, "Hey, my site is good and here's why." You must have certain keywords, links and content that is recognized by the search engines as being relevant and worthwhile.
For instance, the majority of internet users choose one of the top listed websites that come in through an organic search. If your company's website consistently falls on the third or fourth pages, you won't be seen, which means you won't get traffic, and this will impact your bottom line. Businesses benefit from good SEO because they receive more traffic and a boost in revenue and product interest. A study done in December 2010 by Optify revealed that the click-through rate for first page results is 36.4 percent, 8.9 percent for second page results and 1.5 percent for third page results.
You want to be on that first page. End of story.
Google also has the most widely used analytics platform, Google Analytics, and makes a large share of their profits from AdWords and AdSense. YouTube is their video sharing site, and the largest video site on the internet by far. The bottom line is that Google is used everywhere: for web browsing, email, mobile searches, blogging, office applications, maps and local directories. Basically, if you don't know Google, you don't know the Internet.
It's true that the Panda and Penguin updates have affected many NJ company websites, and not in the best way. Don't let these stories scare you, however. If you have a solid website that features unique content, smart advertising and quality links, you'll be able to manage your site without being penalized. In fact, you should look at these updates as positives in the web world since they won't let low-quality websites beat you out in the rankings.
When you work with our NJ team at SEMGeeks, we guarantee better placement. We take the burden of search rankings, algorithms and SEO off your hands. With better placement, you'll get more traffic to your site and an increase to your bottom line. You'll have more time to focus on the core values of your business, and you don't have to concern yourself with the latest changes in algorithms, such as what hit web owners in 2012 with the Panda and Penguin updates.
Do you want to maximize your SEO ROI? Of course you do! It's money in your pocket!
Contact SEMGeeks for your FREE consultation at 1-866-772-7335.