Google TV Ads

What is it?

An end-to-end digital system for buying, selling, measuring, and delivering television ads.

What are the benefits for advertisers?

Deliver better, more relevant ads to the viewers you care about. Our platform offers better measurement, more accountability and greater optimization which will enable you to advertise more efficiently and effectively.

Join our trial program today

As part of the Google TV Ads Beta, you'll be among the first advertisers to experience Google's new TV ads technology and to gain access to a wealth of data and new insights that you can leverage across all of your television advertising.

Once your ad has aired, use Google's reporting metrics to immediately understand the effectiveness of your ads. Google is now plugged into millions of set top boxes and we are able to measure second-by-second viewership data across all dayparts. This valuable data will enable you to find out which ads are engaging your viewers.

More Accountability

No more make goods! With Google's auction based pricing system, you will only pay for impressions that are actually delivered. When you set up your campaign, you'll bid the maximum CPM that you are willing to pay. If you are the highest bidder, you pay the next-highest bidder's offer, so you're getting the best price possible.

Greater Optimization

Google's user friendly interface will allow you to launch and manage your TV ad campaigns easily. As you learn more about what ads are more effective with viewers, you can optimize your campaign accordingly with just a few clicks of the mouse.

How it works

Using the familiar AdWords interface, you can launch a TV advertising campaign in minutes

1. Select desired networks and dayparts.
2. Set a budget and bid the max CPM that you are willing to pay.
3. Track and optimize.